Strong media houses represent the core of our activities, and our corporate growth strategy is based on close collaboration between different media channels. Our objective is to develop our business activities so that we can offer our users a wide range of services, irrespective of which channels they choose to use. The diversity of Schibsted’s product range is closely aligned with our strong tradition of editorial freedom and our ability to adapt to a media market that is constantly undergoing rapid change.
In 2008 our international online classified advertising business was reorganized into a separate company, Schibsted Classified Media (SCM). Today the company has activities in many countries around the world, most of them based on the successful Swedish Blocket.se concept.
In Norway, collaboration between the regional newspapers Aftenposten, Bergens Tidende, Stavanger Aftenblad and Fædrelandsvennen was formalized through the establishment of the media company Media Norge in 2009. The objective is to take full advantage of economies of scale by means of editorial and commercial collaboration. In 2012, VG and Schibsted Forlag joined the company and the name was changed to Schibsted Norge.
In Sweden, Schibsted Sverige was established in 2009, a collaboration which embraces all the activities in the Aftonblad and SvD groups. This structure has clear similarities with the Norwegian set-up. From 2011 all of Schibsted’s Swedish activities gathered under one roof in Kungsbrohuset in Stockholm in 2011.