Annual Report 2010

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20 Minutes (France)

  • Consolidated 20 Minutes’ leading position in terms of circulation, readers, visits, quality and average price per page, despite strong competition.
  • 20 Minutes strengthened its business model for the third consecutive year with positive operating profit and record margins.
  • Successful expansion in four new cities in 2010 (Nice, Grenoble, Montpellier and Rennes). 
 
20 MINUTES (France) (EUR million)20102009
Operating revenues 52.4 49.3
Operating profit (EBITA) 3.0 0.9
Operating margin (EBITA) (%) 6 2

20 Minutes newspaper is now published in the country's 12 largest cities and is read by 2.7 million French inhabitants every weekday. Schibsted ownership is 50 per cent.

In a difficult advertising market, 20 Minutes increased its market share. Revenues increased by  6 per cent, which makes 2010 the best year in the company’s history. 

20 Minutes consolidated its position as France’s most widely-read newspaper, well ahead of its rivals Metro, L'Equipe (sports newspaper), Le Parisien, Le Monde and Direct Matin.

20minutes.fr

20minutes.fr is the 20 Minutes online site. Positioning of 20minutes.fr as France’s third-most visited online news site have contributed to a strong brand expansion throughout France in 2010.

Traffic on the online news site 20minutes.fr continued to increase in 2010 and the site had more than 5 million unique visitors in each of the final months of 2010. This consolidated 20minutes.fr's position as France’s third-most popular online news site.

  • Launch of the Schibsted Group’s first iPad newspaper in 2010.
  • Completed several successful launches on new media platforms.

E24.fr

E24.fr is the French version of Schibsted’s business and financial news site. The website is operated by the business and finance editorial staff of 20minutes.fr’s online newspaper. 

AMBITIONS

  • Continue the expansion of 20 Minutes in 20 new cities. Launch of the new national print edition will be the biggest strategic move in the French press since the launch of the free newspaper in 2002.
  • 20 Minutes print newspaper to become available for half of the French population in 2011.

  • Facts about 20 Minutes (Content is updated)

    In 2009 the free newspaper 20 Minutes consolidated its position as France’s most widely-read newspaper, beating its rivals Metro, L'Equipe (sports newspaper), Le Parisien and Le Monde by wide margins.

    20 Minutes is distributed free of charge, and comes out in many of the country’s largest cities. The newspaper has a daily readership of 2.7 million. The 20minutes.fr website is one of the three most popular news websites in France.

    The newspaper increased its readership and share of the advertising market in 2009.

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