Annual Report 2010

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Media Norge - Media Houses

  • Joint commitment to digital development.
  • Stable circulation development and good growth in advertising revenues.
  • Coordination gains through establishment of shared services.
  • The printing works were consolidated into Norway's largest printing group, Media Norge Trykk AS.

 

MEDIA NORGE (media houses, ex. Finn) (NOK million)20102009*)
Advertising revenues, print 2,136 2,031
Circulation revenues, print 1,331 1,318
Online revenues 187 219
Other revenues 818 882
Total operating revenues 4,472 4,450
Operating profit (EBITA) 350 84
Operating margin (EBITA) (%) 8 2
*) Figures for 2009 for comparison purpose, and includes Bergens Tidende, Stavanger Aftenblad and Fædrelandsvennen as well as Schibsted Trykk for the year 2009.

All four of the media houses under Media Norge, that is Aftenposten, Bergens Tidende, Stavanger Aftenblad and Fædrelandsvennen, showed positive operating profits in 2010 due to better advertising trends, good cost control and low paper prices. At the same time the online newspapers showed marked improvements in their results, both financially and in term of readership.

2010 was the first full year of operations for the Media Norge group. While Finn.no is organizationally part of Media Norge, it is reported as part of the Online classifieds operating segment.

The advertising market is showing progress in all the media houses, growing by 10 per cent in the fourth quarter, while the overall average for the year was 7 per cent. The online advertising, weekend magazines and recruitment showed particularly good growth in advertising revenues compared to 2009. The structural challenges facing print newspaper circulation figures continues, but the Media Norge newspapers eased the decline in 2010.

A number of joint projects, among them digital development, editorial production and development of common functions and services, has provided a good basis for future development. At the same time, the significance of regional affiliation and proximity is emphasized. From the editorial perspective, it was a good year for Media Norge.

Schibsted Media Group increased its ownership interest in Media Norge in 2010. Following merger negotiations, an extraordinary general meeting decided that Media Norge will become wholly-owned by Schibsted by 13 May 2011.

MEASURES IMPLEMENTED

  • Creation of a shared service unit in Media Norge with responsibility for developing solutions that support a unified digital strategy.
  • Project work on replacing the editorial systems during 2011.
  • Establishment of a shared customer service centre for Bergens Tidende, Stavanger Aftenblad and Fædrelandsvennen.
  • Start-up of Media Norge’s shared service centre for accounting and payroll.
  • Project work commenced on choosing and implementing a shared advertisement system in Media Norge in 2012.

  • AFTENPOSTEN

    From 2010 Aftenposten’s morning edition is once again Norway's biggest newspaper. Following a drop in advertising revenues in connection with the financial crisis in 2008 and 2009, this trend was reversed in 2010. Measured in NOK, the strongest growth occurred in the recruitment market.

     

    Continued focus on costs and implementation of the profitability program resulted in a reduction in operating costs.

     

    Aftenposten had an operating margin (EBITA) in 2010 of 9 per cent (3%).Total revenues amounted to NOK 2,094 million (NOK 2,126 million). 

     

    AFTENPOSTEN 2010 

     

  • BERGENS TIDENDE

     

     

    For the second year running, Bergens Tidende was awarded the Newspaper of the Year Award by the Norwegian Media Businesses' Association.

     

    After a challenging year in 2009, Bergens Tidende has experienced a very positive trend in 2010. Costs were reduced at the same time as the advertising market improved. The strongest growth occurred in the recruitment market.

     

    Bergens Tidende had an operating margin (EBITA) in 2010 of 12 per cent (3%).Total revenues amounted to NOK 1,031 million (NOK 994 million).  

     

    BERGENS TIDENDE 2010

  • STAVANGER AFTENBLAD

    The advertising market showed a marked improvement, and this growth was spread across several advertising categories. The positive trend began in May 2010 and became stronger during the autumn.

     

    In 2010 Stavanger Aftenblad was the Norwegian newspaper that was most liked by its readers of both its print and online editions. This was the result of TNS Gallup's consumer survey on media usage.

     

    Stavanger Aftenblad had an operating margin (EBITA) in 2010 of 8 per cent (- 4%). Total revenues amounted to NOK 649 million (NOK 615 million). 

     

    STAVANGER AFTENBLAD 2010

  • FÆDRELANDSVENNEN

    The print newspaper edition of Fædrelandsvennen underwent comprehensive editorial and visual changes in 2010. “News”, “Insight” and “Close to home" will distinguish the product. The newspaper’s advertising products were adapted to align with these changes.  

     

    Fædrelandsvennen had an operating margin (EBITA) in 2010 of 8 per cent (1%).Total revenues amounted to NOK 456 million (NOK 445 million).

     

    FÆDRELANDSVENNEN 2010

     

     

     

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