Annual Report 2010

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Fædrelandsvennen

  • The printed newspaper underwent comprehensive editorial and visual changes.
  • Two new local, advertising collabration efforts were established.
  • Profitability programme resulted in significant reductions in the cost base.
  • Eivind Ljøstad appointed new editor-in-chief, Harald Jacobsen appointed new managing director.
FÆDRELANDSVENNEN (NOK million)20102009
Operating revenues 456 445
Operating profit (EBITA) 38 6
Operating margin (EBITA) (%) 8 1

2010 was characterized by a slight improvement in revenues compared to 2009 and a significantly lower cost base which increased profitability.

Fædrelandsvennen is the leading media house in the southernmost part of Norway. Its principal business activities consist of the publication of the Fædrelandsvennen newspaper and the online newspaper fvn.no.

Advertising revenues on print were NOK 254 million (4%). Brand revenues showed a favourable growth in 2010, with 17% up on 2009. Online revenue were NOK 15 million.

Circulation revenue were NOK 111 million (unchanged). Daily circulation for the print edition was 37,541 (-5%).

PRODUCT CHANGES

  • The newspaper underwent comprehensive editorial and visual changes. The newspaper is now built around the themes News, Insight and Close to home.
  • The advertising products were adapted to the editorial changes.
  • Expanded content in the online newspaper and new advertising products.
  • Launced app for iPad and iPhone.

AMBITIONS

  • Strong commitment to stemming the circulation reduction.
  • Measures to improve readers' satisfaction with Fædrelandsvennen (content).
  • Continued focus on reallocating own resources for investing in digital platforms.
  • Reorganization of sales organization, focusing on segmenting and new business as well as increased utilization of existing sales resources.

  • Facts about Fædrelandsvennen (Content is updated)

    Petrus Emilius Johanssen and Ole Christian Tangen founded the Fædrelandsvennen newspaper in 1875.

    The Fædrelandsvennen's vision is: "Vi skal bevege Sørlandet" (“We will rouse Sørlandet”).

    The media house’s core activity is the Fædrelandsvennen, a morning newspaper published six days a week, and the leading newspaper in the Sørlandet region. Its core market lies in the regions of Kristiansand, Lillesand and Setesdal, but the newspaper also has wide readership in the other counties of Agder.

    The Fædrelandsvennen media house also has ownership interests in local newspapers and new media. It also operates comprehensive distribution activities. Fædrelandsvennen Distribusjon AS is a wholly-owned subsidiary of Fædrelandsvennen AS.

    Its head office is situated in Kristiansand. The company is part of Schibsted Norge.

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