|SCHIBSTED SVERIGE (MEDIA HOUSES) (SEK million)||2010||2009
|Advertising revenues, print
|Other operating revenues
|Total operating revenues
|Operating profit (EBITA)
|Operating margin (EBITA) (%)
Schibsted Sverige comprises three central business areas: Aftonbladet (single-copy print newspaper and online newspaper), Svenska Dagbladet (morning print newspaper and online newspaper) and Schibsted Tillväxtmedier (internet-based growth companies). While hitta.se is organizationally part of Schibsted Tillväxtmedier, it is reported as part of the Online classifieds business area.
Advertising revenues for both Aftonbladet and Svenska Dagbladet increased in 2010.
In winter 2010/spring 2011 all operations in Schibsted Sverige were co-located in the new Schibstedhuset in downtown Stockholm. The building is declared to be one of the most environmentally friendly office buildings in Europe.