Annual Report 2010

Schibsted home page
Share

Schibsted Classified Media

  • Good growth in all markets.
  • SCM bought the 50% stake in Leboncoin.fr (France) owned by SPIR, a French media company. SCM’s 50% stake in Car & Boat Media (France) was sold to SPIR at the same time.
  • Several launches of the Blocket concept.
  • Investments in small classifieds websites.
  • Launch of e-commerce on Blocket.se.
 
SCHIBSTED CLASSIFIED MEDIA (EUR million)20102009
Sweden 65.2 51.8
International 128.3 107.3
Investment phase 15.3 13.3
Print 5.8 12.9
HQ and eliminations (0.9) 1.3
Total revenues 213.7 186.6
Sweden 39.9 31.2
International 51.7 35.4
Investment phase (28.1) (11.1)
Print 0.7 (0.6)
HQ and eliminations (6.5) (2.9)
Total operating profit (EBITDA) 57.7 52.0
Operating margin (EBITDA) (%) 27 28

In 2010, Schibsted Classified Media strengthened or maintained its strong online traffic positions in all its markets. There was good progress in a number of markets in Investment phase.

Schibsted Classified Media includes all the Group’s online classifieds operations outside Norway. The company has established number one positions with good growth and high profitability in Sweden, Spain and France. In addition, the company has established new operations in a number of countries.

AMBITIONS

  • Strengthen established market positions.
  • Establish the Blocket concept in several new markets.
  • Become the market leader for online generalist classifieds in countries where the Blocket concept has been recently launched.
  • Increase the revenues in existing portfolio when the market positions are strong enough.
  • Build new operations and concepts based on the market leaders’ strong positions.

  • Sweden (Blocket/Byt Bil)

    Blocket.se is Sweden’s biggest online marketplace, while bytBil.com is aimed solely at car dealers.

     

    These two Swedish companies’ operating revenues grew by 13 per cent (in local currency). This growth was driven by volume, the development of new sources of income and positive developments in brand advertising.

     

    Total revenues amounted to SEK 621 million (SEK 551 million). The Swedish operations had an operating margin (EBITA) in 2010 of 60 per cent (59%). 

     

    SWEDEN (BLOCKET/BYT BIL) 2010

  • International

    The revenues of Spain’s Anuntis Segundamano and France’s Leboncoin.fr increased well in 2010. Leboncoin was reported on a 50 per cent basis until the end of November 2010, after which it was reported on a 100 per cent basis following its total acquisition.

     

    The SCM international operations had an operating margin (EBITDA) in 2010 of 40 per cent (33%).Total revenues amounted to EUR 128.3 million (EUR 107.3 million).

     

    INTERNATIONAL 2010

     

     

     

  • Investment Phase

    New Schibsted Classified Media companies are reported as companies in the Investment Phase until they have reported an operating profit (EBITDA) for at least four quarters in succession.

     

    Total revenues in Investment phase was  EUR 15.3 million (EUR 13.3 million). Operating revenues (EBITDA) amounted to EUR -28.1 million (EUR -11.1 million)

     

    The amounts invested increased in 2010 both through the establishment of companies in new markets and as a result of increased marketing in existing markets. The traffic and volume of ads increased for all the services in 2010.

     

    INVESTMENT PHASE 2010

Saved pages

Select/Unselect all
Help

 
Schibsted ©