Key figures

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(NOK mill.)	2010	2009
Operating revenues	13,768	12,745
Operating expenses	(11,605)	(11,184)
Income from associated companies	36	(67)
Operating profit (EBITDA)	2,199	1,494
Depreciation and amortisation	(588)	(662)
Operating profit (EBITA)	1,611	832
Impairment loss	(110)	(161)
Other revenues and expenses	1,909	(236)
Operating profit (EBIT)	3,410	435
Profit before taxes	3,399	279
Operating margin:
EBITDA (%)	16.0	11.7
EBITA (%)	11.7	6.5
Profit ratio (%)	20.3	3.1
EPS diluted (%)	42.4	34.7
Net interest bearing debt/EBITDA	0.8	1.7
EPS (NOK)	27.0	4.7
EPS diluted (NOK)	27.0	4.7
Cash flow per share (NOK)	19.7	19.3
MEDIA HOUSES SCANDINAVIA
Operating revenues	9,771	8,657
Operating profit (EBITA)	1,007	477
Operating margin (EBITA) (%)	10.3	5.5
MEDIA HOUSES INTERNATIONAL
Operating revenues	1,009	1,074
Operating profit (EBITA)	23	(34)
Operating margin (EBITA) (%)	2.3	(3.2)
ONLINE CLASSIFIEDS
Operating revenues	2,938	2,627
Operating profit (EBITA)	771	591
Operating margin (EBITA) (%)	26.2	22.5

CIRCULATION	2010	2009
Aftenposten morning, weekdays	239,831	243,188
Aften	105,012	111,566
Aftenposten, Sunday	210,608	212,835
Verdens Gang, weekdays	233,295	262,374
Verdens Gang, Sunday	206,646	221,349
Aftonbladet, weekdays	310,900	348,800
Aftonbladet, Sunday	371,400	410,800
Svenska Dagbladet, weekdays	192,100	195,500
Svenska Dagbladet, Sunday	196,610	204,900
Bergens Tidende, weekdays	82,432	83,086
Bergens Tidende, Sunday	80,971	80,235
Stavanger Aftenblad, weekdays	63,988	65,298
Fædrelandsvennen	37,541	39,454

DEFINITIONS

EBITDA margin	Operating profit (loss) before depreciation and amortisation, impairment loss and other revenues and expenses /Operating revenues
EBITA margin	Operating profit (loss) before impairment loss and other revenues and expenses / Operating revenues
Profit ratio	Net income (loss) attributable to majority interests / Operating revenues
Equity ratio	Equity / Total assets
EPS	Net income (loss) attributable to majority interests / Average number of shares
Cash flow per share	(Profit (loss) before taxes + depreciation and amortisation +/- net changes in pensions +/- income from associated companies - taxes payable)/Average number of shares.

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