All the Group companies are making continuous efforts to further develop existing products and to develop products that will provide new income flows. Schibsted only capitalises in the balance sheet expenses that are directly attributable to the development of new systems/websites and other development activities which meet the criteria for recognition in the balance sheet.
Schibsted is investing considerable amounts in the launch of online classified ads services in new markets based on the Blocket technology. These projects are characterised by a short development phase and active marketing efforts in order to build market positions and future growth. In 2010, the consolidated financial statements were debited by an operating loss (EBITDA) of NOK 225 million (97 million) from the portfolio of classified ads websites in the investment phase.