Annual Report 2010

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Highlights in 2010

  • Schibsted Media Group’s profits improved strongly in 2010 and the Group achieved its best ever operating profit before impairment loss and other revenues and expenses – NOK 1.6 billion (0.8 billion).
  • In good collaboration with the Group's employees the profitability programme that was implemented in 2008 has been completed.
  • The Scandinavian advertising markets improved in 2010, and it was especially a year of growth for the Group’s online advertising revenues.
  • The online classified ads services did well in many countries in 2010 and Schibsted is focusing on creating further growth. Future growth will come through the development of new income flows for established operations and by rolling out established concepts in new markets.
  • The transition to digital media means a considerable decline in the circulation of the Group’s single-copy sales newspapers and efforts are continuously being made to develop products and new income flows.
  • 2010 has been characterised by the increased use and popularity of smart telephones and tablets. The online newspapers have seen huge growth in the traffic to their mobile services and several of the Group’s newspapers have been launched for Ipad. The development of user-payment models for digitally distributed products with editorial content is an important priority for the Group.
  • In the autumn of 2010, Schibsted increased its stake in Leboncoin.fr from 50 to 100 per cent, and has thus achieved full control over one of Europe’s largest online classified ads operations.
  • The Swedish operations have been located in the same premises in Stockholm since the end of 2010, and Media Norge’s Norwegian newspapers focused heavily on coordination projects in 2010.  These measures help to free up resources so that the media houses can work more efficiently and improve the quality of their products.
  • Schibsted has introduced the name Schibsted Media Group and a new visual profile in 2010. This is intended to show that the Group is an innovative, future-oriented and responsible company.
  • Schibsted has entered into a merger agreement with Media Norge. According to plan, Schibsted ASA will own 100 per cent of Media Norge ASA as from May 2011.
  • The Board proposes paying dividend for the 2010 financial year of NOK 3.00 (1.50) per share.

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