| MEDIA HOUSES INTERNATIONAL (NOK million) | 2010 | 2009 |
| Operating revenues |
1,009 |
1,074 |
| Operating profit before income from associated companies, impairment loss and other revenues and expenses |
23 |
(34) |
Media Houses International consists of the Group’s free 20 Minutes newspapers and operations in the Baltic region.
Main features in 2010
- This business area had underlying growth in its operating revenues of 2 per cent.
- It reported negative growth of 6 per cent, affected by changes in exchange rates.
- The operating profit improved as a result of the effects of the profitability programme and growth in revenue in France.
20 Minutes
20 Minutes is the Schibsted’s free newspaper concept. It is the most-read newspaper in both France and Spain.
| 20 MINUTES (EUR million) | 2010 | 2009 |
| Operating revenues |
52.2 |
52.9 |
| Operating profit before income from associated companies, impairment loss and other revenues and expenses |
1.3 |
(3.2) |
Main features in 2010
- 20 Minutes France experienced good advertising developments, with 6 per cent top line growth in 2010.
- The print edition had an operating margin of 7 per cent in 2010 (5%).
- Despite the stiff competition in the French market, the newspaper maintained its position as the most-read newspaper, with 2.7 million readers daily.
- Sharp cost cuts and good cost control were implemented and resulted in a break-even result for 20 Minutes Spain, despite the difficult advertising market.
- It maintained its position as the most-read newspaper, with 2.3 million readers daily in the Spanish market.
- The online activities in both countries developed well.
Eesti Meedia Group (Baltic Region)
Eesti Meedia is Estonia’s leading media house, and its newspapers, magazines and TV channels all hold number one positions.
| BALTICS (EEK million) | 2010 | 2009 |
| Operating revenues |
1,130 |
1,069 |
| Operating profit before income from associated companies, impairment loss and other revenues and expenses |
39 |
21 |
Main features in 2010
- The Baltic market improved in the last half of 2010, and Schibsted companies’ operating revenues increased by 6 per cent in 2010.
- These companies have good control of their costs.