Schibsted has organised its operations in two strategic pillars. One pillar is the large media houses that Schibsted has established in its core markets. These have sound positions and strong brands in various channels. From previously being pure newspaper editors, the editorial environment now delivers content to the new digital channels such as the Internet, mobile phones and e-readers. Through increased distribution, the media houses are strengthening their position in relation to advertisers.
The second pillar is the web-based market places and classified ads. Schibsted has market-leading, profitable operations in a number of verticals in Norway, Sweden, Spain and France. Experiences from successful establishments in the core markets form the basis for investments in online classifieds in new markets. Schibsted is in the process of taking a leading and profitable position within digital classified ads in a number of new markets such as Austria and Italy.
Schibsted is also looking to exploit the high traffic to its Internet sites in order to develop new business opportunities in the form of digital consumer services. This is an area which is continually increasing in significance and revenue. So far, the concept has been established in Sweden and Norway, while assessments will be carried out in other countries in which Schibsted has substantial online traffic.
In order to develop Schibsted in line with our ambitions, we are systematically working to develop the organisation, including the mapping and further development of expertise within all companies. Management development, continuous improvements, sales and market insight are all key elements in the Group’s work on developing expertise.