Annual Report 2011

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20 Minutes (France)

  • Consolidated the leading position in terms of circulation figures, readership and traffic for the online edition, despite strong competition.
  • Strengthened its business model with a positive operating profit for the fourth consecutive year.
  • Successful expansion thorough the launch of a national edition in 20 new cities in 2011 gave strong growth in revenues (+16%).
 
20 MINUTES (France) (MEUR)20112010
Operating revenues 60.6 52.4
Gross operating profit (EBITDA) 2.5 3.6
Gross operating margin (EBITDA) 4 % 7 %

As  of January 2012, the newspaper 20 Minutes is published in the 40 largest cities in France and has a weekday readership of 2.8 million. Schibsted's ownership is 50 per cent.

Despite a difficult advertising market, 20 Minutes increased its market share. Revenues rose by 16 per cent, which made 2011 the best year so far in the history of the newspaper in terms of revenues.

20 Minutes consolidated its position as France’s most-read newspaper, well ahead of its rivals Metro, L'Equipe (sports newspaper), Le Parisien, Le Monde and Direct Matin.

20minutes.fr

20minutes.fr is 20 Minutes' website in France. The position as France's third-most-visited online news site has contributed to enhanced brand awareness throughout France.

Traffic on the online news site 20minutes.fr continued to rise in 2011, and the site had more than 6 million unique visitors in each of the final months of 2011. This consolidated 20minutes.fr's position as France’s third-most popular online news site.

  • More than one million downloaded applications for smart phones/iPad.
  • Completed several successful launches on new media platforms.

E24.fr is the French version of Schibsted’s online business and financial news site. The website is operated by the business and finance editorial staff of 20minutes.fr’s online newspaper.

AMBITIONS

  • Continued expansion of the print edition of 20 Minutes.
  • Strengthen its position as one of the three leading players in digital publishing in France on all platforms. 

  • Facts about 20 Minutes (Content is updated)

    In 2009 the free newspaper 20 Minutes consolidated its position as France’s most widely-read newspaper, beating its rivals Metro, L'Equipe (sports newspaper), Le Parisien and Le Monde by wide margins.

    20 Minutes is distributed free of charge, and comes out in many of the country’s largest cities. The newspaper has a daily readership of 2.7 million. The 20minutes.fr website is one of the three most popular news websites in France.

    The newspaper increased its readership and share of the advertising market in 2009.

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