Annual Report 2011

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Media Norge Media Houses

  • Good growth for the online newspapers and stronger investment in digital development.
  • Slightly weaker circulation (-2%). Growth for print advertising.
  • Media Norge wholly owned by Schibsted ASA from May 2011.

MEDIA NORGE MEDIA HOUSES ex. Finn (MNOK)

20112010
Advertising revenues, print 2,129 2,136
Circulation revenues, print 1,365 1,331
Online revenues 231 187
Other revenues 890 818
Operating revenues 4,615 4,472
Gross operating profit (EBITDA) before share of profit (loss) from associated companies
 619 588
Gross operating margin (EBITDA) 13 % 13 %

Media Norge comprise four media houses: Aftenposten, Bergens Tidende, Stavanger Aftenblad and Fædrelandsvennen. Finn.no is organizationally part of Media Norge but is reported as part of the online classifieds business area. 2011 was the first full year of operation for Media Norge Trykk, which comprise five operative printing entities in Oslo, Bergen (2), Stavanger and Kristiansand.

In 2011 Aftenposten, Bergens Tidende and Stavanger Aftenblad improved their operating profits as a result of efficient cost control and increased advertising and other operating revenues. Fædrelandsvennen increased the operating revenues in 2011 but also had higher costs. At the same time the results for the online newspapers continued to improve, both financially and in terms of readership.

In May 2011 the merger between Schibsted ASA and Media Norge was completed in order to consolidate the vital work on developing the group and the media houses.

MEASURES IMPLEMENTED

  • New editorial system put into production in all the media houses.
  • Ongoing project in advertisement production and sales.
  • The printing group Media Norge Trykk AS was established.

  • AFTENPOSTEN

    Online and mobile increased, which means that the media house's total readership remained stable. The morning edition maintained its position as Norway's largest print newspaper measured in paid circulation, but the number of print readers fell. Total operating revenues were NOK 2,138 million (NOK 2,094 million). The operating margin (EBITDA) was 13 per cent (10%).

     

    AFTENPOSTEN IN 2011

  • BERGENS TIDENDE

    Bergens Tidende had a strong growth in the number of users of digital platforms with record figures for online and mobile. Total operating revenues (ex. printing plants) were NOK 947 million (NOK 886 million). The operating margin (EBITDA) was 15 per cent (15%).

     

     

     

     

    BERGENS TIDENDE IN 2011

  • STAVANGER AFTENBLAD

    In 2011 Stavanger Aftenblad was the metropolitan newspaper in Norway with the highest revenues per user for online and per reader for print. Total operating revenues (ex. printing plant) were NOK 638 million (NOK 617 million). The operating margin (EBITDA) was 15 per cent (11%).

     

    STAVANGER AFTENBLAD IN 2011 

  • FÆDRELANDSVENNEN

    Fædrelandsvennen has conducted a large-scale project to prepare products for the payment of online products.  Total operating revenues (ex. printing plant) were NOK 413 million (NOK 400 million). The operating margin (EBITDA) was 7 per cent (10%).

     

     

     

    FÆDRELANDSVENNEN IN 2011

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