Annual Report 2011

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Stavanger Aftenblad

  • Strong growth in revenues for aftenbladet.no. A doubling in the number of users on the mobile platform.
  • Digital business delivered positive results.
  • Circulation for the print newspaper was down 1.1 per cent.
  • In 2011 Aftenbladet was the metropolitan newspaper in Norway with the highest revenues per user online and per reader print.
  • Lars Helle is the new Editor-in-Chief as of 1 January 2012.
STAVANGER AFTENBLAD (MNOK) 20112010
Operating revenues 638 617
Gross operating profit (EBITDA) before share of profit (loss) from associated companies
 94 69
Gross operating margin (EBITDA) 15 %
 11 %

*) ex. printing plant

Stavanger Aftenblad media house publishes the Stavanger Aftenblad (Aftenbladet) newspaper and operates the Aftenbladet.no website.

Aftenbladet was one of the few newspapers that increased its readership between the autumn of 2010 and the autumn of 2011. The readership grew by 3,000 in one year.

Total advertising revenues were on same level as previous year, with a significant improvement for aftenbladet.no.

Circulation revenues increased. Average newspaper circulation for Stavanger Aftenblad was  63,283 (-1,1%).

Aftenbladet Distribusjon has improved on quality measured by the number of complaints.

PRODUCT CHANGES

  • The print newspaper was extensively redesigned in the spring of 2011, at the same time as a new production system and a new framework for the online edition were introduced .
  • Aftenbladet.no mobile edition and news app were redesigned in May.

  • Facts about Stavanger Aftenblad (Content is updated)

    The Stavanger Aftenblad media house is founded on solid traditions that were established under the leadership of its founder, Lars Oftedal.

    Oftedal founded Stavanger Aftenblad on 1 September 1893, and remained its editor under 1900, when his son Lars Oftedal Jr took over. Oftedal Jr was editor of the newspaper until 1932, and brought many of his own values into the newspaper columns.

    Today Aftenbladet defines itself as a politically independent newspaper founded on Christian humanistic values, characterized by tolerance and openness. Stavanger Aftenblad’s vision is to make the region of Rogaland a little bigger and the world a little smaller.

    The media house’s core activity is the Stavanger Aftenblad, a morning newspaper published six days a week, and the leading newspaper in South-Western Norway. The core market lies in the Stavanger and Sandnes regions, but the newspaper also has wide readership in the rest of Rogaland County.

    The Stavanger Aftenblad media house aims to reach the entire population in its region, something which is made possible through its mediating channels.

    Stavanger Aftenblad’s new and modern head office, which is situated in Stavanger city centre, was opened in 2008. The printing plant is situated in Forus.

    The company is part of Schibsted Norge.

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