Annual Report 2011

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Schibsted Forlag

  • Increased sale of books in 2011.
  • Increased distribution through the grocery chains.
  • Actively engaged in the development of e-books.
SCHIBSTED FORLAG (MNOK)20112010
Operating revenues 241 240
Gross operating profit (EBITDA) 14 16
Gross operating margin (EBITDA) 6 % 7 %

The dominant part of the publishing house's activities is the sale of books. Revenues from these activities increased by 5 per cent in 2011. Earnings were marginally lower than for 2010. This was mainly due to higher distribution and warehousing costs.

The smaller magazine and cartoon series businesses showed a fall in revenues of 4 per cent, resulting in a considerably weaker contribution than last year.

Schibsted Forlag is the country's second-largest publisher of Norwegian fiction novel series and light fiction series in the book format. As well as marketing through the traditional bookstore chains, in 2011 Schibsted Forlag participated in a large-scale introduction of new categories of literature for sale through grocery chains.

The publishing house is actively engaged in developing e-book sales for Norwegian readers, and is looking at all potential suppliers of e-book distribution services. The sale of e-books in the categories distributed by Schibsted Forlag is currently not that significant. 

  • Facts about Schibsted Forlag (Content is updated)

    Schibsted Forlag AS publishing house is a wholly-owned subsidiary of Schibsted ASA, and is one of the leading book publishers in Norway. An uninterrupted line can be traced back to the publishing house that was founded by Chr. Schibsted in Christiania (now Oslo) in 1839 and was the forerunner to Aftenposten newspaper established in 1860.

    Schibsted Forlag is therefore the original company out of which the Schibsted group originated.

    Today the activities of the publishing house span fiction, non-fiction, annuals, children’s literature, travel guides, language courses and light fiction series. Schibsted Forlag is Norway’s leading importer of foreign books for sale in Norwegian bookstores. Its sister publishing house in Sweden is Schibsted Förlag AB.

    In addition to the book-oriented activities, Schibsted Forlag also publishes some of Norway’s leading food and interior magazines as well as several popular cartoon series.

    The company is part of Schibsted Norge.

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