Annual Report 2011

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Online Classifieds

  • Leboncoin is the leading online classifieds website in France and the third-largest in Europe.
  • Finn achieved more than NOK 1 billion in sales and NOK 500 million in EBITDA.
  • High growth rate. 21 per cent underlying revenue growth.
  • Increased operating margin for established businesses.
  • Intensified investment in new international businesses based on the Blocket concept.
  • Ambitions for continued strong growth.
ONLINE CLASSIFIEDS (MNOK)20112010
Operating revenues 3,495 2,938
Gross operating profit (EBITDA) 1,076 972
Gross operating margin (EBITDA) 31 % 33 %

Schibsted holds strong and profitable market positions in online classifieds in Norway, Sweden, France, Spain and Ireland. The business area also includes a portfolio of websites in the investment phase in several different markets.

2011 saw positive trends for online classifieds in all markets. This business area showed underlying growth in operating revenues (adjusted for currency fluctuations, and acquisitions and disposals) of 21 per cent.

Online classified businesses, with the exception of those in the investment phases, had an EBITDA margin of 43 per cent (41%). 

  • FINN.NO

    Norway's undisputed online marketplace leader continues its positive trend. Underlaying growth in operating revenues was 23 per cent. Total operating revenues were NOK 1,135 million. (NOK 948 million.). The operating margin (EBITDA) was 47 per cent (45%).

     

     

     

     


    FINN.NO IN 2011

  • SCHIBSTED CLASSIFIED MEDIA

    Schibsted Classified Media has gained top positions with good growth and high profitability in a several markets. At the same time, new businesses are being established and the Blocket concept was launched in several new countries, including Brazil. Total operating revenues were EUR 264.1 million (EUR 213.7 million). The operating margin (EBITDA) was 22 per cent (27%).

     

    SCHIBSTED CLASSIFIED MEDIA  IN 2011

  • HITTA.SE

    Hitta, a pure-play directory service, retains its position as the Swedish market leader measured in traffic volumes. Mobile traffic volumes are increasing rapidly. Total operating revenues were SEK 343 million (SEK 342 million). The operating margin (EBITDA) was 28 per cent (30%).

     

    HITTA.SE IN 2011

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