| HITTA.SE (MSEK) | 2011 | 2010 |
| Operating revenues |
343 |
342 |
Gross operating profit (EBITDA) before share of profit (loss) from associated companies
|
97 |
104 |
| Gross operating margin (EBITDA) |
28 % |
30 % |
In 2011, Hitta.se retained its market-leading position in terms of online traffic with more then half a million more unique users per week than the main competitor. The mobile traffic increased by more than 150 per cent, and at the start of 2012 hitta.se had twice as many unique users as its main competitor.
Customer surveys show that hitta.se is perceived as the simplest alternative when searching for businesses, people and addresses on both PC and mobile.
Superbrands ranked hitta.se as Sweden's third-strongest B2B brand in the services category.
Hitta.se's mobile services are recommended by several channels and received the "Rekommendarar" (Recommended) award by the journal Mobil.
In 2011 Hitta.se began selling advertising solutions for mobile devices. This product has been well received.
Hitta appointed a new CEO in the autumn of 2011, an internal recruitment from Webtraffic. 2011 has been characterized by work on strengthening the organization and the company's products.