Annual Report 2011

Schibsted's website
Share

Schibsted Classified Media

  • Continued strong growth in revenues and traffic.
  • The Blocket concept was launched in several new countries, including Brazil.
  • Two businesses in the investment phase, Subito and Willaben, are market leaders in Italy and Austria, respectively. They have achieved stable profitability and will from the first quarter of 2012 be categorized as established businesses.
  • In 2011 SCM acquired DoneDeal and Tocmai, which hold top positions in Ireland and Romania, respectively. 
 
SCHIBSTED CLASSIFIED MEDIA (MEUR)20112010
Sweden 76.4 65.2
International 163.1 128.3
Investment phase 22.4 15.3
Print 4.7 5.8
Other (2.5) (0.9)
Operating revenues 264.1 213.7
Sweden 43.6 39.9
International 75.1 51.7
Investment phase (52.9) (28.1)
Print 0.9 0.7
Other (7.9) (6.5)
Gross operating profit (EBITDA) 58.8 57.7
Gross operating margin (EBITDA) 22 % 27 %

Schibsted Classified Media owns all of the Group's online classified businesses outside of Norway. The company has established top positions through good growth and high profitability in several markets. New businesses are also established in several countries (Investment phase).

In 2011 Schibsted Classified Media consolidated or retained all its number-one positions. A number of markets with businesses in the investment phase also showed good progress.

  • SWEDEN (BLOCKET/BYT BIL)

    The number of advertisements continued to rise for Swedish Blocket, which had a revenue growth of 11 per cent. New products were launched, and traffic volumes for mobile devices rose dramatically. Total operating revenues were SEK 691 million (SEK 621 million). The operating margin (EBITDA) was 55 per cent (60%).

     

    BLOCKET/BYT BIL  IN 2011

  • INTERNATIONAL

    The established businesses in SCM International continued to show high rates of growth and improved margins. Both Leboncoin in France and Anuntis Segundamano in Spain showed favourable revenue growth. Total operating revenues amounted to EUR 163.1 million (EUR 128.3 million). Operating margin (EBITDA) was 46 per cent (40%).

     

    SCM INTERNATIONAL IN 2011

  • INVESTMENT PHASE

    Establishment of businesses in new markets continues, based mostly on the successful Swedish Blocket concept. Investments were intensified in Brazil, among other places. The total investment charged to operating profit/loss in 2011 was EUR 52.9 million. (EUR 28.1 million).

     

    INVESTMENT PHASE IN 2011

Saved pages

Select/Unselect all
Help

 
Schibsted ©