Schibsted owns many of the biggest newspapers in Norway and Sweden, and is also engaged in news media businesses in other European companies, including France, Spain and Estonia.
The media houses represent Schibsted’s core businesses. Our media must be good and they must be profitable. To adapt to a world that is constantly changing, we must think in terms of further development. Throughout its long history, this is something at which Schibsted has always excelled, and it is vital to keep a steady focus on innovation if we are to continue to stay ahead and maintain our solid position.
In Norway, collaboration between the newspapers Aftenposten, Bergens Tidende, Stavanger Aftenblad and Fædrelandsvennen was formalized through the establishment of the media company Media Norge. In 2012, VG was added and the company changes name to Schibsted Norge. The objective is to take advantage of the economies of scale which editorial and commercial collaboration can offer. This will help the media houses fulfill their primary tasks in a good way while still ensuring a high editorial quality.
Schibsted Sverige was established in Sweden in 2009. This collaboration comprises all the underlying businesses in Aftonbladet and the SvD group. From December 2010, Schibsted’s Swedish activities are gathered under one roof in Kungsbrohuset in Stockholm.