Schibsted is revamping its logo and adopting the name Schibsted Media Group. - Schibsted has gone from being a Norwegian media company to being an international media group with activities in several parts of the world. This has created the need for a clearer profile, one that communicates who we are and what we stand for, says CEO Rolv Erik Ryssdal.
Schibsted has a long and proud history that unites tradition and innovation. Surveys showed that the current Schibsted logo was no longer in line with the modern media group Schibsted. We therefore began working on designing a new logo, which received very good test results and is associated with words such as ʽinternationalʼ, ʽmodernʼ and ʽprogressiveʼ.
- Schibsted Media Group’s new logo and visual profile emphasizes the group’s business strategy, which focuses on the two pillars of our media houses and our online classified advertising activities. The easier it is to recognize us, the easier it will be for investors and potential new employees to choose us, says Rolv Erik Ryssdal.
The new logo was developed by internal resources in the Schibsted group, led by Design Director Anna Thurfjell in Svenska Dagbladet.
- We decided on this strategy to ensure that our corporate culture was captured in the new logo. The Schibsted Media Group possesses a lot of in-house expertise and solid publicistic traditions on which we have drawn heavily in the work done on designing our new trademark. And that is something of which I am very proud, says Rolv Erik Ryssdal.
Schibsted will not be changing its legal business name. The group’s ticker symbol SCH at the Oslo Børs will also remain unchanged.
Her kan du laste ned original logo i CMYK som .eps fil.
Her kan du laste ned original logo i RGB som .eps fil.