EasyAd, which is Duplo Media’s automatized advertisement solution, has yielded good results within a short period of time.
- We believe that the market for self-service advertising will increase a lot in the years to come, says Lars Vangen Jordet, CEO of Schibsted Vekst.
- Self-service gives the advertisement better control and more flexibility, at the same time as it saves costs. Through Duplo Media Schibst Vekst is well positioned to push this market forward and to take part in the growth within this field, says Vangen Jordet.
Unique advertisement solution
The EasyAd advertisement system was used for the first time last autumn following a long period of development. EasyAd makes sure that the websites can convert more of the traffic into paid ad impressions, at the same time as more companies get access to online advertising. The solution is one-of-a-kind in Norway.
- We are very pleased to have Schibsted Vekst as our owner. It has been important for us to find a financial and industrial fit that can help us develop EasyAd faster and provide both websites and advertisers with a better offer, says General Manager, co-owner and founder Bengt Berglund.
Schibsted Vekst AS is part of Schibsted Media Group. The company invests in and develops Norwegian online growth companies. Duplo Media is Schibsted Vekst’s first investment in a Norwegian entrepreneurial venture.