Our media houses
Several of our media houses are among Europe’s leading online newspapers and pioneers in the fields of web TV, mobile and paid online services. The industry know-how which Aftonbladet, VG and our other media houses possess about the interaction between established and new media forms much of the basis for our ambitions for future growth.
In addition, Scandinavia is a laboratory for new media developments, particularly in the areas of the internet and mobile communication. Being at the forefront of the Scandinavian market gives us unique opportunities to export concepts and expertise to other markets in and outside Europe.
The export of tried and tested media concepts in our home markets is an increasing part of Schibsted’s growth strategy. In recent years we have been systematically expanding our online classifieds business, both through acquisitions and organic growth. The online classifieds segment is a long-standing part of our business model, and these transformations will ensure that it continues to be so for a long time to come.
Growth and innovation
Schibsted’s main focus in the years ahead will be on becoming even better at developing our brands, products and positions in the market.
Aftonbladet’s leading position in Sweden, the renewal of Svenska Dagbladet and the launches of FINN and 20 Minutes are examples of the priority given to innovation. The establishment of media houses under the umbrella company Schibsted Norge provides us with the necessary tools for further development in a number of areas.
We have set a high ambition and believe we have a good chance of success through building on the strong online growth of our established media houses and on unique platforms for further growth in the online classifieds segment.
Another equally important factor is our organization. Our ambition to achieve increased growth is heavily dependent on our companies, on creating good environments and on developing employees who continuously strive toward innovation.
Innovation is crucial for creating new opportunities for our employees so that they can continue to develop. The rapid internationalization and expansion of our online classified products bears testimony to the fact that we continue to innovate. Growth and innovation are therefore key factors for Schibsted in the years to come.