|MEDIA NORGE (media houses, ex. Finn) (NOK million)||2010||2009*)
|Advertising revenues, print
|Circulation revenues, print
|Total operating revenues
|Operating profit (EBITA)
|Operating margin (EBITA) (%)
*) Figures for 2009 for comparison purpose, and includes Bergens Tidende, Stavanger Aftenblad and Fædrelandsvennen as well as Schibsted Trykk for the year 2009.
All four of the media houses under Media Norge, that is Aftenposten, Bergens Tidende, Stavanger Aftenblad and Fædrelandsvennen, showed positive operating profits in 2010 due to better advertising trends, good cost control and low paper prices. At the same time the online newspapers showed marked improvements in their results, both financially and in term of readership.
2010 was the first full year of operations for the Media Norge group. While Finn.no is organizationally part of Media Norge, it is reported as part of the Online classifieds operating segment.
The advertising market is showing progress in all the media houses, growing by 10 per cent in the fourth quarter, while the overall average for the year was 7 per cent. The online advertising, weekend magazines and recruitment showed particularly good growth in advertising revenues compared to 2009. The structural challenges facing print newspaper circulation figures continues, but the Media Norge newspapers eased the decline in 2010.
A number of joint projects, among them digital development, editorial production and development of common functions and services, has provided a good basis for future development. At the same time, the significance of regional affiliation and proximity is emphasized. From the editorial perspective, it was a good year for Media Norge.
Schibsted Media Group increased its ownership interest in Media Norge in 2010. Following merger negotiations, an extraordinary general meeting decided that Media Norge will become wholly-owned by Schibsted by 13 May 2011.
- Creation of a shared service unit in Media Norge with responsibility for developing solutions that support a unified digital strategy.
- Project work on replacing the editorial systems during 2011.
- Establishment of a shared customer service centre for Bergens Tidende, Stavanger Aftenblad and Fædrelandsvennen.
- Start-up of Media Norge’s shared service centre for accounting and payroll.
- Project work commenced on choosing and implementing a shared advertisement system in Media Norge in 2012.