| HITTA.SE (SEK million) | 2010 | 2009 |
| Operating revenues |
342 |
306 |
| Operating profit (EBITA) |
95 |
51 |
| Operating margin (EBITA) (%) |
28 |
17 |
In 2010 the market for online directory services continued to grow significantly, measured in usage.
Hitta.se is a pure play online directory service, and the largest in Sweden measured in traffic volume. The service is provided to make it easier to find businesses, people and places.
Hitta.se was named Sweden’s eighth-strongest brand in 2010 and was also the youngest company ever to rank in the top ten. A new brand positioning that clearly emphasizes user-friendliness was launched. The campaign was named the best summer campaign by MRC International.
In 2010 Hitta surpassed its main competitor measured in number of users.
The focus on mobile was intensified with the launch of new mobile services and activities that strengthen use. Hitta.se upgraded its mobile directory service in 2010 by launching mobil.hitta.se and a new application for iPhone.
An application for android phones was launched in January 2011.