We are dedicated to responsible use of AI
There is great potential for AI across the Schibsted ecosystem. We are committed to capturing it in responsible ways. On this page you can learn more about our different initiatives and meet our experts.
AI Research at Schibsted
Our AI-experts are involved in several research project to learn more on how we want to work with and develop AI technology in the future. You can read some of the research papers that our employees have published here.
Meet our AI experts
Ioana HafsfridAgnes StenbomSimen Eide Eivind Throndsen Magdalena HenryssonEgil Martinsson 
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“A technique which enables machines to mimic human behaviour.”
Ioana HafsfridI have a bachelor in computer science and a master in Artificial Intelligence and 10 years working in tech. At Schibsted I lead the Machine Learning team in Data and Tech which is a very inspiring job!
“At Schibsted we have a long history of reinventing ourselves as technology evolves and society changes. As we now explore AI we believe ourselves accountable to safeguard that we use the technologies in safe, responsible ways. I am thrilled to be part of this work. ”
Agnes StenbomMy role is called a Responsible Data and AI Specialist at Schibsted, where I primarily work with projects within strategy and public policy. I am also an industrial PhD candidate at KTH Royal Institute of Technology in Stockholm, researching strategies for using AI in responsible ways in the media industries. I originally joined Schibsted as a Management Trainee.
“To build personalisation algorithms at FINN.no means I am able to help people find used items they love with the science I love.”
Simen EideI have a degree from applied mathematics and data science at University of Oslo, and previously worked on building quantitative risk models for margin calculations at stock and bond exchanges. These days I am working on understanding what items people enjoy on FINN.no so we can show them a personalized feed of interesting items. I am also pursuing an industrial PhD in cooperation with University of Oslo on machine learning and recommender systems.
“AI will profoundly change the world. We should use it to empower people in their daily lives”
Eivind ThrondsenI have an MSc (Sivilingeniør) degree in computer science, and has a consulting, technology and product management background. I started in FINN.no in 2008 and am currently the Product Manager for the Machine Learning team in Schibsted Products and Technology. I also enjoy reading, all-year biking and sourdough cooking.
“For me Artificial Intelligence is interesting and fun to work with, because I have to dig into the data, test different ideas and techniques before I can build the system.”
Magdalena HenryssonIn 2008, I received my Master’s degree in Applied Mathematics from Växjö University. After that I started at Prisjakt, where I could combine work and play volleyball in the Swedish elite league. Almost three years ago, I got the opportunity to try something new to me at Prisjakt - and this was Machine Learning. I’ve taken the ML course at Coursera and read a lot of documentation on ML libraries, but the rest I’ve learned from experimenting and my amazing colleagues (Prisjaktians!). There’s still a lot for me to learn, I take it day by day.
“If there's a business problem with a clear metric to optimize for - give us data and we may be able to do magic with it. ”
Egil MartinssonI'm working as a machine learning engineer in the Predict team, building models for Audience Targeting Engine. We use behavioural data to segment our users. Before Schibsted I worked as an Machine Learning-consultant, financing my old open source ambitions. I studied Mathematics & Statistics at Chalmers, Uppsala and CSULB, specializing in Neural Networks for event streams.
Learn more from our webinars on AI
Data science / Product