It all started in June 2019 when kids aged 8-12 years invaded our offices in Oslo and Stockholm, spending a week with us to learn how to code and use coding to solve challenges. This was just the first step on an exciting journey – where our last initiative was a fully digital camp in February 2021, engaging 500 kids in the Nordics. We are continuing this success in 2022 with two upcoming digital camps – sign up here!
All in all we have now arranged six camps, training some 700 kids.
I couldn’t imagine that this was going to be such a success when we started this initiative. We really believe we can make a difference for the future”, says project lead Sofia Friberg
She is proud to facilitate an important Schibsted’s initiative: Making sure the next generation is even more tech-savvy and able to navigate through and benefit from new technology than their parents.
Rethinking tech through the kids
In Schibsted, tech is an integrated part of all we do – offering unexpected opportunities. We believe that one way for us all to gain from these possibilities, is to teach kids to master the basics of tech, as well as encourage them to dream big.
Through Kids Coding Camp, Schibsted wants to engage and inspire kids and youths to envision that they can affect the future and that technology can be a tool to find solutions we need when they grow older. And not least, we want to give hope and confidence, in a world with lots of challenges and where kids worry about the future. To address this we also dedicate time to discuss how innovation and tech can help out when it comes to environmental issues.
One of the great things about coding is that it gives the same opportunities to all regardless of gender, social background or other prerequisites. By arranging Kids Coding Camp, Schibsted also wants to lift the importance of equalizing differences and giving people the same opportunities to educate themselves, grow and flourish.
”The “secret code” to securing the best tech-heads for our future is to make sure kids are not held back because of circumstances beyond their control. We want to empower these kids and It’s a human right to have equal opportunities”, says Britt Nilsen, Head of Sustainability at Schibsted.
Kids Coding Camp is a cooperation between Schibsted, Kodcentrum in Sweden and Lær Kidsa Koding in Norway.