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About us

Empowering people in their daily lives.

This is Schibsted

Schibsted is a family of digital brands with a mission to empower people in their daily lives. We do this by providing leading online marketplaces, building world-class media houses, and helping great companies scale.

Nordic Marketplaces

Our leading marketplaces in the Nordics connect millions of buyers and sellers every month. Read more

News Media

As the largest media group in Scandinavia, our world-class media houses continue to shape the media landscape of today – and tomorrow. Read more

Growth & Investments

We invest in great digital companies that empower consumers, and we are rethinking financial services. Innovation and growth are in our Schibsted DNA. Read more

A day in the Schibsted family

To explain who we are, we gave some of our employees cameras to share their daily lives and thoughts. Have a look at A day in the Schibsted family.

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Our brands

Who we are

To define what Schibsted is and should aim to be, we have an overall strategy and identity. Learn more about what kind of company Schibsted should be in the hearts and minds of our stakeholders, our mission, vision and uniting principles.

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How we look

Schibsted's design is based on our over all strategy and identity, Schibsted’s Future State. It portraits our personality as a pioneer and has its fundaments in our history and in the Nordic aesthetics. Read more to find all guidelines and assets.

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How we speak

Schibsted personality is a confident pioneer who inspires you and makes you feel like you can do anything. To express this personality we have some clear voice and tone guidelines.

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Following the code

Trust is essential to our business, and to gain it we must earn it. This means that in everything we do, we aim to be fully compliant with all legal requirements, follow best practices and act with integrity.

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How we run things

Our Locations

A trusted digital partner

Privacy and what it means

We are committed to being a trusted digital partner, contributing and sharing best practices within data privacy and security. Read more

Our privacy office

Our Privacy Office coordinates the overall privacy work and hosts weekly privacy network meetings to facilitate ongoing efforts. Read more

Welcome to GDPR

With the new EU General Data Protection Regulation (GDPR), we have strict rules regarding how personal data is handled. Read more

We are dedicated
to responsible use of AI

There is great potential for AI across the Schibsted ecosystem. We are committed to capturing it in responsible ways. Learn more about our different initiatives and meet our experts.

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Schibsted Future Report – our outlook on trends

Get one step ahead of global trends within tech, people and business with our annual trend report, written by our own people.

Schibsted Future Report

Our history

Since 1839

Schibsted Publishing House established

1839 is considered to be the year in which Schibsted Forlag was formally established. Schibsted becomes sole proprietor of the printing house in 1843. Read more

Aftenposten is founded

Christian Schibsted founded the Norwegian newspaper Aftenposten, then called Adresseavisen. When Christian dies in 1879, his son Amandus takes over management and turns Aftenposten into a modern newspaper.

Exclusivity of the story on Amundsen’s South Pole success

Aftenposten gives heavy coverage to research work done on the Arctic and Antarctic over several years. Read more

Schibsted acquires Verdens Gang

The first edition of VG, which had been established by members of the post-war resistance movement, sees the light of day on 23 June 1945. Read more

Schibsted Listed on Oslo Stock Exchange

The company is listed on the Oslo Stock Exchange 15th of July, with Tinius Nagell-Erichsen as the company’s board chair and VG Director Kjell Aamot as CEO. The closing price on the first day of trading is NOK 145. Read more

The first investments in the internet and new media

1995 marks the year when Schibsted in many ways made the transition from a newspaper organization to a fully-fledged media corporation. Read more

Schibsted acquires Aftonbladet

Schibsted acquires 49.9 percent of Aftonbladet, founded in 1830, from the Swedish Trade Union Confederation. Read more

Schibsted acquires Svenska Dagbladet

In July Schibsted acquires 73.6 percent of the share in Svenska Dagbladet (SvD), one of Sweden's leading national quality newspapers. Read more

Finn.no launched

FINN.no is established in October and soon gains a foothold as the leading online classified site in Norway. The company is owned by Aftenposten, Bergens Tidende, Adresseavisen, Stavanger Aftenblad and Fædrelandsvennen.

Schibsted acquires Blocket

The acquisition of Blocket.se, Sweden’s biggest buyers’ and sellers’ marketplace, makes Aftonbladet the market leader in online classified advertising. Read more

Large owners in Swedish TV4

Schibsted acquires a large ownership share in TV 4 by increasing its ownership interest to 20.1 percent. Its ownership interest was subsequently further increased.

Schibsted’s european ambitions

Schibsted takes over the European and Latin American parts of Trader Classified Media,  consisting of online classifieds services for cars, real estate, recruitment and private possessions. Read more

The authorities give the go-ahead to establish Media Norge

After a long process, the Appeals Board for Media Ownership, overturns the Norwegian Media Authority’s decision to prohibit the formation of Media Norge. Read more

Schibsted refines the group’s strategy and business portfolio

Schibsted pulls out of film and TV production. Among the largest companies and assets that are sold is Metronome Film & Television. Read more

Investment in media houses and the online classified business

Schibsted takes over full control of the French online classifieds giant Leboncoin.fr, which is valued at EUR 400 million. Leboncoin.fr is Europe’s third-largest online classified site. Read more

Joining forces to develop Classifieds

SnT Classifieds is established- A joint venture between Schibsted, Telenor and Singapore Press Holdings. Schibsted Media Group, Telenor and Singapore Press Holdings (SPH) are teaming up to create two joint ventures in online classifieds. Read more

Schibsted acquires Milanunscious and Avito

Schibsted completed the acquisition of Milanuncios.com, one of the top generalist online classifieds companies in Spain. And also Avito in Morocco.Read more

Schibsted strengthens its position in Latin America

Schibsted strengthens its position in the rapidly growing Brazilian online classifieds site OLX.com.br by increasing the ownership from 25 to 50 percent. Read more

Adevinta is listed on Oslo Børs

On April 10 2019, Schibsted's former international Marketplaces was listed as a separate company – Adevinta – at Oslo Børs. Read more

Schibsted launches a new identity

New logotype, symbol, color palette and brand pattern”Schibsted has always been a forward-looking company with a spirit to keep evolving and to make a difference in people’s lives. Now it’s time to change the way we look; to get a modern look for a modern company,” says CEO Kristin Skogen Lund. Read more

Schibsted acquires eBay Classifieds in Denmark

Related to Adevinta's acquisition of eBay Classifieds Group, Schibsted acquired eBay online classifieds businesses DBA.dk and Bilbasen.dk in Denmark. Read more