All posts by
Padraic Woods
How to achieve cross functional collaboration within large media companies
2017-11-22
Cross departmental collaboration within media companies is essential to identity the user, editorial and business requirements when developing products. Identifying and utilising key stakeholder domain expertise is fundamental to delivering on the company and product objectives. Startups are naturally organised for cross functional collaboration, the size of a startup makes
Latest Apple features publishers should be aware of
2017-07-27
Apple have announced several new features and services that publishers should be aware of. Here are some of the recent changes announced.
Google IO 2017 for publishers
2017-05-22
Google I/O is Google’s annual developer conference held in San Francisco. This year it was a 3 day event that showcased some of Google’s technical advancements and roadmaps for their different platforms, products and open source projects.
VR and 360 video in the media industry
2017-01-04
My first Virtual Reality (VR) experience was using an early developer edition of Oculus Rift. It was easy to see the potential in the technology, but it was somewhat overshadowed by the overwhelming feeling of motion sickness and the desire to throw up. My second experience was at Websummit in
Simplifying login with Google’s smart lock for passwords and Apple’s shared web credentials
2016-12-21
To deliver a truly personalised experience across multiple devices we require our users to login. To get our users to login we need to create a seamless login experience. Users often forget their username or password or do not understand that they can use the same login credentials between the
Using OKRs in the Media Industry
2016-07-27
The media industry has and is still going through tremendous and rapid change. The transition from print to digital, from desktop to mobile, from traditional display advertising to programmatic, from primary news distributor to content provider for new social distribution platforms, from broadcast journalism to personalised experiences, from local competition
Engaging audiences through emojis
2016-07-15
Apps are evolving to be more than just functionality available behind an app icon on a users home screen. Custom keyboards, widgets, notifications, 3D touch, extensions and siri integration are among the many ways developers can now engage with users outside the confines of the traditional smartphone app on the
VG increases advertisement viewability to 74%
2016-05-27Advertisers don’t want to pay for advertisement placements that people don’t see. An ad loaded doesn’t necessarily equal an ad viewed, the publishers and advertisers have caught on to this and are naturally shifting towards valuing ‘viewable’ ads rather than served impressions. VG has been working on improving the percentage of
Data insight at the heart of VG+ success
2016-01-05
VG’s premium digital product, VG+ recently celebrated its fifth anniversary with over 70 000 paying subscribers. VG+ is a five year old publication published by a tabloid newspaper with no history of subscriptions. VG+ is now the fourth largest newspaper in Norway with ambitions to surpass the 100,000 subscriber milestone
Content in the right context is king
2015-10-31In the media industry content is no longer king, content delivered in the right context is now king. We need to deliver the right content at the right time to the right person. The dialog between a newspaper and their readers has to change from a blanket broadcast to the
How App linking in Android M and iOS9 will help to increase app engagement
2015-07-20
New functionality available in the next version of both Apple and Googles mobile operating systems (iOS9 and Android M) will have dramatic consequences for publishers trying to get users to use their apps instead of the mobile web browser. The next version of the iOS and Android operating systems will
Location based Ads at VG
2015-06-08At VG we have been experimenting with offering location based advertisements in our VG app. The goal is to deliver relevant advertisements to the the users at the right time and in the right place. Smartphones have provided the opportunity to serve more relevant information based on a users current