All posts by

Shane Doyle


Measuring Lostness

Everyone wants a useful metric for measuring how effective your product is (or at least I do). The lostness metric is just the thing: it can tell you how lost users are when they use your product.

A brief guide to mapping the user experience

User Experience Maps (or User Journey Maps) are a simple but effective tool for understanding how users experience your product.

Product Principles = Better Products

Good product principles = better products. Here’s why…