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Data insight at the heart of VG+ success

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VG’s premium digital product, VG+ recently celebrated its fifth anniversary with over 70 000 paying subscribers. VG+ is a five year old publication published by a tabloid newspaper with no history of subscriptions. VG+ is now the fourth largest newspaper in Norway with ambitions to surpass the 100,000 subscriber milestone

VG Hack Day 2015

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On a cold Thursday in December, we held our annual Hack Day on the top floor of the VG building in Oslo. 30+ eager developers, designers and product people huddled together in front of the fireplace, to experiment, create and have fun with VG’s products and technology. Surrounded by soda cans and bags of snacks,

Be environment aware!

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Every once in a while, I see or hear someone complaining that a basic React application ran through Webpack ends up being 700 kB or more. I think it’s important to take a look at why this is happening – cause it’s usually all about the environment. When you’re in

Content in the right context is king

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In the media industry content is no longer king, content delivered in the right context is now king. We need to deliver the right content at the right time to the right person. The dialog between a newspaper and their readers has to change from a blanket broadcast to the

How App linking in Android M and iOS9 will help to increase app engagement

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New functionality available in the next version of both Apple and Googles mobile operating systems (iOS9 and Android M) will have dramatic consequences for publishers trying to get users to use their apps instead of the mobile web browser. The next version of the iOS and Android operating systems will

Android Databinding: Goodbye Presenter, hello ViewModel!

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The Model-View-Presenter-pattern (MVP) has been the dominating trend lately when it comes the UI-layer architecture of Android applications. Frameworks like Ted Mosby, Nucleus and Mortar have all talked about Presenters to help you achieving a clean architecture of your app. They also (to a varying degree) help you with the

How to speed up your next backlog refinement AND make it more fun

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Sometimes in a planning or backlog refinement meeting, despite all the exciting stories at hand, inertia sets in and energy levels seem to sink to the floor as the meeting goes on. And since we really do need to cover all the epics in that list, it does tend to

Logo redesign and the thoughts behind

Vektklubb is the largest weight loss service in Norway, owned by VG. The goal is to help people loose weight by eating healthy food and exercise. No diets, no starving. We believe that changing habits over time is key to achieve a better and healthier lifestyle. The service has been

Location based Ads at VG

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At VG we have been experimenting with offering location based advertisements in our VG app. The goal is to deliver relevant advertisements to the the users at the right time and in the right place. Smartphones have provided the opportunity to serve more relevant information based on a users current

Don’t forget the View Model!

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Background I’ve observed an increase in architecture-focused Android posts lately in channels such as /r/androiddev and Android Weekly. That’s great, but frankly it’s about time. When I transitioned from Windows Phone development to Android a couple of years ago I felt it was difficult to find good examples on how to

Product Management In Media

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Media companies where journalists and technologists don’t get on the same page regarding product and product management will die. Tl;dr — Unless media companies step it up and totally change their view and abilities on product management, they will be eaten by tech and new players. Only those that fully embrace that

The current state of the Wearable industry

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The wearables space is quite broad and includes everything from fitness trackers, smartwatches, augmented reality glasses, smart jewellery, smart clothes and even implants. Its all about the connected self and the use of this new technology to do things like monitor your health, to play games, to make you fitter,