How we hold the people in power accountable through journalism

Since its foundation, Schibsted has carried the torch for independent media and freedom of speech, keeping the public informed and empowered.

The free press is a fundamental cornerstone of a democratic society. At its best, journalism aims to close the gap between what citizens know and what they need to know about the world around them. Schibsted’s independent media houses reach millions of people daily. That reach comes with a responsibility to contribute to a democratic and transparent society by providing independent news and information and promoting freedom of speech.

Achieving a high level of trust in society requires trustworthy information – and it is up to the news media to provide it. At Schibsted’s media houses, this happens every day – by holding powerful people accountable, producing factual and reliable media content, and inviting people to see and understand a wide variety of lived experiences.

Journalism has no formal power, though. It is a searchlight used to uncover facts and examine and highlight different voices, values ​​and actors in society. And especially when it comes to abuse of power, it is an important tool to balance the voices that are not always heard.

Exposing inequality, putting pressure on politicians to act and ensuring that people’s voices are heard are the core activities of Schibsted’s media houses and collectively they represent a unique tool to empower people in their daily lives. For us, that means enlightening our readers and providing them with accessible, transparent, informative and balanced media content.

We often highlight the deep dives, the investigative journalism that uncovers power imbalance and wrongdoings – but the everyday journalism is equally important for a functioning society. Shining the light on issues that affect people in their everyday lives, and informing people about what’s happening around them is vital for a democratic society to work.

Why independent journalism is important for society

In a time when anyone can share their thoughts online with minimal restrictions, the role of independent media has become increasingly important.

Schibsted’s media houses are fearlessly independent in pursuing their journalistic mission. Our articles of association state that Schibsted’s shareholders must enable us to run our information operations in such a way that editorial freedom and integrity are fully ensured.

To be independent is a prerequisite for our media houses to inform and empower our readers in a credible way. We need our readers to trust that we are uninfluenced – by our owners, our stakeholders, or the government.

Our media houses have defined detailed in-house ethical guidelines on editorial matters. In Norway and Sweden, our legally responsible editors are accountable for any law infringements, and self-regulatory bodies have been established to uphold their respective codes of ethics. These self-regulatory bodies were founded on the principles of freedom of speech and independence and it’s possible for everyone (including readers) to report complaints.

To increase transparency and readers’ understanding of how editorial choices and decisions are made, some of our media houses have created blogs, websites and even podcasts that allow our editors and journalists to speak openly about the dilemmas they face when making editorial decisions.

It’s important for our readers to trust that they won’t be manipulated or misguided by our media houses. There’s a difference between objectivity and balance – democratic and independent journalism must be balanced and fair.

Schibsted’s editorial leaders are seasoned professionals with years of experience in capturing important news stories and bringing them to our various reader communities. We embed editorial controls to ensure the accuracy and integrity of our news.

Swedish publicity rules

Norwegian ethical standards for the press

Join us at the Future Report event in Trondheim!

Schibsted Future Report is on its way on the 2023 Nordic road show. Next stop is at Digs in Trondheim April 20. Join us to learn how to secure innovation within a company, how Aftenposten’s synthetic voice is making news available to more people – and meet one of the founders behind the success startup Nomo.

”It will really be great to be back at Digs. We had a super nice event there last year, and we hope that everyone who wants to hear which trends we in Schibsted are interested in will come to this after work event,” says Schibsted Future Report editor Ann Axelsson.

Sign up for the event here!

Future Report is our annual trend outlook where we dive into themes within tech, people and business. It’s written by our own Schibsted people, and we also share some stories about companies in our family – and things we do.

Innovation in tough times

The event theme is ”Innovation in tough times” and in Trondheim you will meet some of the Future Report contributors, like our Chief Data and Technology Officer, Sven Størmer Thaulow. He will give you the recipe for how to secure innovation.  You can read the full article at the Future Report site.

Sven will also discuss the latest AI trends with Lena Beate Pedersen, Project Manager at Aftenposten who has led the job to create a synthetic voice for the newspaper. Now all written news are also available as speech, this is her article in the report.


We are very happy to have Audun Solwang on stage. He is the acoustician who saw the need to reduce noise to simplify podcasts and broadcasts. Audun is one of the founders behind the success startup Nomono, which is part of the Schibsted family. Recently Nomono won the 2023 innovation award at the tech conference SXSW in Austin. Audun will share his and Nomono’s journey and what lays ahead.

Last but not least – our Head of Diversity, Inclusion and Belonging, Sumeet Singh Patpatia will point out the importance of empowering all kinds of people to succeed with real innovation – No human should be left behind.






From NASA to Schibsted

Saikiran Tharimena was present when NASA’s InSight landed on Mars. Now his mission is to take artificial intelligence to the next level in Schibsted.

“Ever since I was a child, I have ripped things apart and put them back together. I have an extreme urge to know how things work and why they behave the way they do.”  Saikiran Tharimena, best known as “Sai”, is a civil engineer from India with a specialization in “Remote sensing and Geographic Information System.” He also has a Master’s and Ph.D. from the University of Southampton in “Ocean & Earth Science”, specializing in numerical modeling and seismology.

A bigger mission

In April 2022, Sai came to Norway and started working as a data scientist in Schibsted’s Ecommerce & Distribution-division. Now he is central to the work in artificial intelligence in Schibsted’s distribution venture Helthjem, which has rapidly become one of the dominant logistics players in Norway. Helthjem sends 15 million parcels across the country  annually, and delivers newspapers such as VG, Aftenposten and Bergens Tidende every night.

Sai grew up in Hyderabad – the capital of southern India’s Telangana state and a major center for the technology industry – and his interest in technology started at an early age. “Machine learning was always there for me. A few years ago I did some courses about AI and realized that’s what I’ve been doing my whole life. It basically comes down to terminology,” he says.

Tough competition

AI has recently been on everyone’s lips and in particular ChatGPT. This hypermodern chatbot built on AI gained millions of customers worldwide in just a few days. Now Google also has entered the field and there is a race to create the best chatbot in the market and to make the most of the infinite number of possibilities that exist within the AI segment – and the logistics industry is no exception.

“One of the most interesting things about AI is that it can help identify and solve problems that humans may not be able to see or solve on their own, which naturally offers both advantages and challenges,” Sai says.

With Helthjem competitors such as Posten and PostNord, as well as expected competition from big players such as Amazon – Sai is a key person for Helthjem to keep pace. According to him, there is every reason to be optimistic;

“While I’m super excited to see advancements in AI, there is always a growing concern about its ethical implications, its use and impact on society and privacy. Given all this, I‘m still optimistic that AI can be used as a responsible companion in our journey to develop services and products that can positively impact society,” he emphasizes.

Childhood dream

Alongside his studies in Southampton from 2011-2018, Sai taught several subjects and worked as a research fellow at the university, where he did a number of field expeditions focused on seismically imaging the Earth’s inner layer structure system to constrain the physical and chemical properties that define them. 

Sai has worked in seven different countries and took part in an expedition in the Atlantic Ocean.

But there’s one moment in particular that has stuck with him.

In 2018 he got a job in LA as postdoctoral researcher at NASA and got the opportunity to experience what most of us can only dream of.

Sai worked with developing techniques for investigating the interior structure of planets and icy moons. He also took part in the InSight mission where they placed the Lander on planet Mars – designed to give the Red Planet its first thorough checkup since it was formed 4.5 billion years ago.

“As a child, I saw many of these missions on TV. Being present and seeing this live was absolutely indescribable,” he says.

Different culture

In April 2022, Sai moved to Norway together with his wife, and started as Data Specialist in Schibsted, and now in Helthjem. According to him, it has exceeded all expectations.

“I felt lonely since moving from Southampton in 2018, but this changed when I moved to Norway,” he says, and describes a culture that differs from everything else he has experienced.

“Work-life balance is wonderful here! I’ve been able to do way more here than previous work. A good balance gives more motivation and actually improves efficiency,” Sai says.Not only does he feel better at work, he also points out that people in Norway welcomed him warmly:“I’ve received an incredibly warm and homely reception here – beyond all expectations.”

The feeling of being part of something bigger is a key motivation for Sai in his job.

TESTING: Papua New Guinea Seismic Deployment in 2014. Sai and locals looking at the seismic traces after a stamp test. Photo:  Nicholas Harmon and Ronald Verave.

“AI is an incredibly powerful, and extremely valuable technology. It’s about developing and leveraging the power of Machine Learning and AI to make our services better, open up for services we don’t have and do things smarter,” he says.

Excessively ambitious

Sai has accomplished more than many can dream of, but the work towards the next goal is never ending – and the ambitious civil engineer has a clear mission for the future. “I’m an excessively ambitious person, I have always been like that,” he explains.

Sai aspires to grow into a larger role in the future, leveraging his expertise to make a meaningful impact through Schibsted and make his knowledge available to benefit others.

“It’s crucial for me to have clear goals. Goals push and inspire me. Whether I achieve them or not is not ímportant, but it is the path to get there that counts and what we learn along the way is the most important.”


Some of Sai’s projects in Helthjem:

  • Central in the construction of building a much more advanced forecasting model. Will, among many things, help for manpower planning at Helthjems main terminal in Vestby and other distribution centers around the country, which also will be used for staffing by customer service and try to predict how the “peak seasons” will take place.

  • Extending Delivery Time Predictor, which is currently being integrated into Helthjem. This means that Helthjem can predict with far greater significance when the packages arrive and from that give estimated delivery time to the customers. Will give the entire value chain better predictability and ensure greater efficiency towards the customers.
  • *Working on providing better consumer insights and greater customer journeys across Helthjems many channels – from “business to consumer” and “consumer to consumer” products

Halftime break & highlights from our CV course session

It’s almost 4 months since we kicked off the fourth edition of our mentor program Schibsted Connect, so why not take a halftime break to see what’s happened since then? We also share some highlights from our past CV course session.

Schibsted Connect is a mutual mentorship program where we match students with Schibsted employees. The pairs are matched based on their expertise and interest areas, and the idea is that through monthly meetings, they mutually share thoughts, ideas, and experiences. The connection lasts officially from November to April, however many buddy pairs keep in touch also after the program ends. We currently have 112 participants in total this year, 56 students are matched with 56 employees from 5 different countries.

Kick-off and meetings
After the matches between students and employees are done, the program starts with a digital kick-off event where we gather all participants. The students are introduced to the Schibsted family, get familiar with the schedule and goals of the program, and meet their very own mentor for the first time. After the kick-off event, the two buddies are responsible for booking monthly meetings based on a suggested agenda.

Besides the regular meetings between buddies, we also want to aid students in concrete ways to boost their career paths by offering activities such as CV courses and lectures. 

Let’s see how the CV course session looked like the last time we had it and what key learnings we got from it! 

Highlights from our past CV course session
The CV course was hosted by Jelena and Clayton, who both work as Talent Acquisition Partners at Schibsted. 

Jelena Briois

Clayton Don Corda







Since the participants are based in 5 different countries the CV course was held digitally via Google meets. We started with an entertaining poll about how all were feeling. Many seemed to be happy like a cheesecake, which sure was a good starting point for learning more!

In the first half, Jelena explained the essentials in a CV and a cover letter – what is important to include, how to customize them for the job, and some additional tips for tech and non-tech roles. We also dug into some ATS-related (applicant tracking system) tips upon request from the students, and if AI is used for scanning applications. Jelena explained that the recruiters at Schibsted are going through the applications manually. However, if you believe ATS is used in one of the companies you wish to apply for, you should pay attention to the keywords in the job ad and job description to better match your skills. 

Below you can find a summary of Jelena’s top 4 tips for CV and cover letters:

  • Focus on the content of the CV
  • Tailor your CV to that specific role and company
  • Showcase what you have achieved, your impact and your contributions – not just your responsibilities. 
  • Dare to stand out! Share your motivation in the summary section of the CV and cover letter, and showcase how you’d go about the challenge or your portfolio.

After a brief CV and cover letter recap, we moved towards how to work with your LinkedIn profile. Jelena provided answers to burning questions such as; why it matters to be on LinkedIn, how to expand your network and get referral opportunities, and how to stand out. 

Below you can find some takes on why LinkedIn is such an essential tool for job seekers today:

  • 87% of recruiters use LinkedIn to check candidates
  • Build your network
  • Get noticed and contacted by recruiters/managers for jobs
  • Increase chances of getting referred for a role
  • Find jobs

After this Clayton, our ‘LinkedIn brand specialist’, took over the stage and explained how to build your brand on LinkedIn. As Clayton said: “LinkedIn is not only for job seeking but, more importantly, for building your network”. 

Below you can find a summary of Clayton’s top tips for building your personal brand:

  • Your personal brand differentiates you from others, so talk about you and your personal journey both in and outside work. People follow people.
  • Building your network through these habits can create more opportunities for yourself and your networks.

At the end of the course, we got to look closer into the recruitment processes at Schibsted. Do you know how many applicants Schibsted received last year? Over 50 000! Clayton walked the students through how we choose the right fit from this number of applications.

We closed the course with a Q&A session, where our recruiters were happy to answer many questions from the students to help with their concerns. The questions were about preparing for a tech interview, and how much experience one should have in a CV. One student also asked how important GPA referring to grade point average, is. Our recruiters explained that GPA could be relevant. Still, you should be able to demonstrate how you could be a match for the position through your skillset and relevant experience.

A big thank you to Jelena and Clayton who boosted us with information and inspiration on how to take the job search to a new level!

Are you interested in joining Schibsted Connect? Keep your eyes open during the autumn when we open up the application. Click here for more information about the program, or reach out to us if you can’t find what you are looking for:

Schibsted and the Digital Service Act

The Digital Services Act (DSA) is an EU regulation that entered into force in November 2022. It regulates the responsibility of intermediary services, and in particular online platforms, such as social media and marketplaces in a rapidly changing technological environment.

The DSA aims to increase the protection of users of online platforms by establishing a transparency and accountability framework for online platforms across the European Union.

Schibsted welcomes the DSA as it’s Schibsted’s vision to uphold a society built on trust and transparency. We are committed to conveying trade between millions of buyers and sellers through our safe and trusted online marketplaces.

The average monthly active recipients

The DSA requires online platforms, including Schibsted’s marketplaces to publish information of the monthly active recipients calculated as an average over the period of the past six months c.f. Article 24(2) of the DSA. The below calculations are based on the period from February 2023 to July 2023. The next update will be published in February 2024.

DBA: 3,5M
Bilbasen: 1,0M
Blocket: 5,5M
Tori: 2,9M
Oikotie: 1,8M
Qasa: 0,2M
Plick: 0,2M

Source: SimilarWeb (desktop and mobile sites) and (apps).

Note on sources: the monthly active recipients calculation is highly dependent upon the measurement method, given issues relating to respecting privacy, cookie consent, log-in rates, bot traffic, and de-duplication of users. For transparency, external, publicly available sources are used. The downside of this methodology is that users are not de-duplicated across desktop/mobile sites (SimilarWeb’s monthly unique visitors) and apps (’s monthly active users).

Follow a Schibsted Trainee in her first placement

Hi, my name is Thea and I’m a first-year trainee in the Schibsted Management Trainee Program. As I’m soon ending my first placement as a Project Lead in the Swedish newspaper Svenska Dagbladet, I want to share some of my highlights with you.

As it is getting closer to the end of my first placement in the Management Trainee Program there are a lot of exciting things happening. This week was extra exciting for me since the project I have been assigned to was first introduced to the rest of the company. In the picture you can see me and Johan, who is involved in both the project team and the steering committee, presenting to Svenska Dagbladet what we have been working on. The project will play an important role in Svenska Dagbladet’s upcoming three-year plan and will now, therefore, move forward into a more active phase.  

Presenting our project to Svenska Dagbladet.

Since we are getting closer to launching our project, the project team is having more and longer workshops to solve different issues. The team consists of members in different parts of the company which makes it extra fun to meet since I get so many new and different perspectives. Below you can see how our workshops can look like.

Workshop with members in different parts of Svenska Dagbladet.

Another exciting thing that happened this week was that we learned what placements are available for the next trainee rotation. Therefore, I met with my mentor Malin to get some guidance on what opportunities are best suited for me. According to me, the mentor program is one of the best perks in the management trainee program since I can always write to Malin when I need advice or just want to talk. 

My mentor, Malin.

And there you have a couple of highlights from a week as Project Lead in Svenska Dagbladet. If you are interested in knowing more about the Management Trainee Program at Schibsted – read more here or connect with me on LinkedIn

A year as a Student Ambassador

Hi, my name is Tone, and I study UX and informatics at the University of Oslo. During the last year I’ve been working as a student ambassador alongside my studies. I’ve learnt a lot about myself, future career opportunities, and the tech business. Let me take you through my year at Schibsted!

Usually, when applying for part time jobs or summer internships in tech I feel like you are asked to have “a master’s degree and 5 years of working experience”. How do you even start getting this? For me, that answer was the Student Ambassador role at Schibsted. Last year I had this position in Oslo. Looking back, this has given me a lot more experience and opened more doors than I thought it would. 

Firstly, what is a Student Ambassador? Well, it’s a kind of fancy name for a contact person between students and the company, with different responsibilities tied to the role. Mostly it’s about spreading the word about Schibsted as a potential workplace through different events and activities. During my year at Schibsted I have done a variety of different things such as organizing and facilitating company presentations and workshops, making Instagram takeovers, joining stands where I talk to loads of students and assisting in coding camps for children. 

My manager, Kamilla Abrahamsen and I.

When I first started, there was a lot of information to take in. Schibsted is a big tech company, with many small and big brands within itself and it might feel confusing at times. But I quickly (ish) got a grip of what Schibsted is, and how everything works thanks to my boss and coworkers who were happy to answer all my questions. These people stand out to me because they have all taken me in with open arms, encouraged me, gotten to know me, and helped me out from the very beginning. This has made it easy for me to sell Schibsted in as a great place to work when I talk with other students because I really believe in it myself.

I worked with the Schibsted Kids Coding Camp and teached kids how to code.

I was surprised at how quickly I gained trust, autonomy and encouragement from my superiors to initiate my own ideas. My competence as a student was really valued. They trusted that I knew what students would like. This trust was my greatest asset this year. If I found a cool event I wanted to join, contribute to or cover, the answer was very quickly, “of course, that sounds great!”. This enabled me to chase the opportunities I met along the way and made me feel like I was not simply doing a job but actually developing my own knowledge and experience simultaneously. It felt like it was only my personal capacity that set the limits for what initiatives I could make. Of course, I met many challenges along the way as well, but this gave me great experience in handling unforeseen events and thinking outside the box.

An example of a task that personally gave me a lot was when I was doing my first Instagram takeover. I thought it would be cool to cover something about UX designers because I myself study UX design. I got a thumbs up and some tips on who to contact. Soon I was actually following the UX designer Kévin Scotet and the whole VG Live team, and joining their research activities for a whole day. They were developing their football application at the time. I got to listen in on user tests and see how they analyzed and implemented the results of this. How cool is that!? It gave me real insight into what I hope will be my future career, and sparked my interest in and motivation for my studies. 

Some of my takeovers at the global Schibsted Instagram account.

Now I can see how all the big and small tasks I did during the last year, and the people I’ve met along the way have given me great experience and insight in the tech business and the subject of UX quite early on in my studies. Even though my time as a Student Ambassador is coming to an end I am fortunately not done with Schibsted!I have joined Schibsted Connect (Schibsteds mentorship program) where I have a fantastic mentor whom I can discuss subjects, career opportunities and participate in activities with. So even after my role in Schibsted, my experience building continues.

I will miss the people in Schibsted, but I really hope that other students get to see, grab a hold on and have the same experiences as I have had in this company for many years to come! And hopefully this will spark their interests and careers.

Read more about the Student Ambassador Program or Schibsted Connect.


On the list of Nordic’s top 50 most attractive employers

Universum, the global leader in employer branding, has surveyed close to 22.000 young IT professionals about their selection of their future employers. We are proud to share that Schibsted has climbed in ranking in both Sweden and Norway!

The young professionals have responded to the survey between November 2021 – August 2022. The data collection was conducted via an online survey from the target group in 36 occupation groups, in 48 industries. In the survey the respondents answered questions like the most important employer attributes, the impact of remote work and more.

Ranking ideal employer
When the IT professionals in Norway rank the ideal employer Schibsted ends up on an gratifying 10th place, from last year’s ranking at the 12th place. On the corresponding Swedish list Schibsted ends up in 40th place, an impressive improvement from last year’s 48th place. One of the purposes of the solid list is to make it easier for professionals to find their next employer.

“Our main target group is, since a couple of years ago, tech talents, why most of our Employer Branding efforts have been in that area. Presence at conferences, internal and external events, dedicated tech career site, tech festival, Kids Coding Camp and much more. But most importantly have we prioritised highlighting employee stories on our social media channels with the purpose of telling the authentic story about Schibsted as an employer. Our job is to showcase us as an attractive employer and we are of course super happy to see that our work has paid off and that more and more talents are finding their way to explore Schibsted”, says Lena Berlin Stålhammar, Director Employer Branding & Talent programs.

Empowering women in the tech industry
We are also proud to say that Schibsed is ranking in the right direction for both females and male talent.

At Schibsted, promoting a diverse tech industry is a question close to our hearts. Schibsted Shetech is a community where everyone is invited to meet, to learn and to discuss – all while together shaping the future of tech.

“We have a strong community that shares a common vision regarding women empowerment. Together we organize monthly events dedicated to women in tech. We give autonomy, we help develop competences and we celebrate each other’s achievement. Our mission is to help each other reach our full potential!”, says Raluca Balogh, Engineering Manager and member in Schibsted’s community Shetech.

Picture from an event in collaboration with the Swedish organisation Tjejer Kodar.

Picture from an event in collaboration with the Swedish organisation Tjejer Kodar.

Finally, thank you to all our colleagues who make Schibsted into such a great place to work. Click here to get a sneak peek into the life at Schibsted.

“Schibsted has found the balance between work and having fun”

I am Eleonora, and I am currently finishing my master’s thesis in Computer Science at KTH in Stockholm while working at Schibsted as a Data Engineer. During my first year of the master’s, I enjoyed taking classes focusing on the backend. Hence, I found the summer internship at Schibsted to be the perfect opportunity to explore further and gain more valuable experience.

During the summer of 2021 I worked as a Data Engineering Intern at Schibsted. It has not only been insightful and challenging but also fun! Our team project revolved around data aggregation and the presentation of insightful statistics. We got to play around with both the backend and the frontend, which made the internship even more interesting. Our fantastic four mentors helped us and guided us in the right direction. We could be transparent with them about our failures but also our successes.

What I have learned from my internship
This internship has helped me become a better programmer. I worked with languages (Scala and TypeScript), tools and libraries that I had no or little knowledge about. However, with teamwork and the right mindset, anything can be achieved. I worked with two other interns, so I have learned how to share tasks and communicate ideas with others. Our mentors pushed us to take ownership of our product and become more independent! They also held small workshops, taught us the basics of programming languages, and provided us with constructive feedback on our work, which I find invaluable when trying to get better at something.

The culture at Schibsted
I found the people and culture at Schibsted to be open, professional, and open-minded. There were many events scheduled during the weeks, one of my favourites was the music quiz! One can say that Schibsted has found the balance between work and having fun. The colleagues I interacted with were very passionate about their projects and were more than happy to share their knowledge!  

A piece of advice
Before an internship, I would suggest finding out what you will be working on and what tools or libraries you will use, and do some research beforehand. This can make the first weeks go smoother and less stressful!


👉 Apply for a summer internship at Schibsted 👈