Published 2019-05-13

Schibsted and Adevinta make a positive environmental impact through second-hand trading

Today Schibsted and Adevinta launched the fourth annual Second Hand Effect report, an international study on the environmental benefits of second-hand trading in the circular economy. 

Users of Schibsted and Adevinta marketplace sites potentially saved the planet from the production of 1.1 million tonnes of plastics which is equal to the plastics needed for producing 1.5 years consumption of plastic bags in EU.

A joint effort with our users

“In this report we show how our marketplaces facilitate and simplify reuse, and how individuals can contribute to a greener environment. I am very proud to see the effect we achieve together with our customers, says Schibsted CEO Kristin Skogen Lund.

Calculations show the effect of reuse converted into potential savings in plastics, aluminium, steel and greenhouse gas emissions as a result of private trading.

20.5 million tons of greenhouse gas emissions were potentially saved. This equates to almost 40 percent of all greenhouse gas emissions in Norway for a year.

Circular economy – a part of our DNA

“Through the Second Hand Effect we want to show the combined environmental effects all our users make by buying and selling second-hand, and to visualise our contribution to the circular economy worldwide,” says Britt Nilsen, Head of Sustainability in Schibsted.  “If you think you are too small to make a difference, look at what our users have achieved together. The circular way of consuming has been a part of Schibsted for many years, and it really makes a difference,” she concludes. 

Since 2015, Schibsted has measured the effect of reuse on the environment. This year, measurements were based on 10 Schibsted and Adevinta marketplaces around the world. 

“We have high ambitions when it comes to sustainability. We truly believe that what is good for the environment and important to our conscious users is also good for business. Our Second Hand Effect project demonstrates our commitment as a participant of the UN Global Compact and how we contribute towards Sustainable Development Goal 12 by encouraging people to reduce, repair, reuse and recycle,” concludes Skogen Lund. 

The Second Hand Effect includes:

Schibsted Marketplaces: 

  • Blocket in Sweden
  • Finn in Norway
  • Tori in Finland

Adevinta Marketplaces:

  • Leboncoin in France
  • Subito in Italy
  • Jófogás in Hungary
  • OLX in Brazil
  • Avito in Morocco
  • Segundamano in Mexico
  • Milanuncios in Spain


About the calculation
The calculation was carried out by IVL Swedish Environmental Research Institute, which analyzed the items sold on the websites by composition of materials and by their respective environmental impacts. The calculation is based on the assumption that each second-hand transaction would result in a similar, new item not being produced and disposed.

About IVL Swedish Environmental Research Institute
IVL Swedish Environmental Research Institute is an independent, non-profit environmental research institute owned by a foundation established by the Swedish state and industry. Since 1966 the institute has been developing new solutions to environmental problems at both national and international level.

Contact information:

Britt Nilsen, Head of Sustainability, Schibsted / +47 916 86 622

Atle Lessum, Interim Head of Communication, Schibsted / +47 415 05 645

Cassandra Lord, Director of Communications, Adevinta

Markus Adolfsson, Head of Consultancy, Ethos International / +46 70 854 7825

Karin Sanne, Group Manager, LCA and Environmental management, IVL  +46 10 788 6866