Published 2021-03-10

Schibsted and Bonnier News launch a joint distribution company for e-commerce

Schibsted joins forces with Bonnier News by forming Sweship, a new company to support the rapidly growing e-commerce industry in Sweden

Anders Eriksson, CEO Bonnier News and Raoul Grünthal, CEO Schibsted Sweden. Foto: Stefan Jerrevång / AFTONBLADET/2800

Swedish media companies have a long history of distributing daily newspapers. Over recent years, this distribution network has been extended to distribute parcels too, on behalf of the rapidly growing e-commerce market.

To further develop the distribution business and support e-commerce-customers, Bonnier News and Schibsted have therefore decided to jointly establish a company that will offer innovative distribution services. Sweship aims at creating new possibilities for the rapidly evolving Swedish e-commerce to ensure that products ordered online efficiently find their way home to Swedish consumers.

“We have seen that there is a great need for more efficient, stable and sustainable distribution solutions on the market and this is what we hope to meet with our joint company,” says Anders Eriksson, CEO of Bonnier News.

“In recent years, we have developed several new successful distribution services. We now see an increasing demand for these services in Sweden, both from Swedish and international customers. With a joint venture together with Bonnier News, we will be able to meet this demand,” says Raoul Grünthal, head of Schibsted in Sweden.

Sweship will initially target the Swedish market.

Schibsted already runs a well-established distribution business in Norway, with their flagship company Helthjem, which has been delivering e-commerce distribution solutions for a long time to Norwegian households.

Bonnier News has, together with other local newspaper groups, successfully established the Early Bird service in the Swedish e-commerce market via the distribution company MTD. Sweship and Early Bird are two different and independent services but will use the same distribution network.

Sweship will shortly be reported to relevant competition authorities and is subject to their approval.

For further information, please contact:

Anders Eriksson, CEO Bonnier News, +46 8-738 19 21
Raoul Grünthal, CEO Schibsted Sweden, +46 8-514 249 91