Published 2021-12-23

Schibsted invests in Swedish marketplace for preloved fashion

Plick was founded in 2013 and has today more than 500,000 users. “We are really excited to join the founders and the team, and to help develop Plick further,” says Christian Printzell Halvorsen, EVP Nordic Marketplaces in Schibsted.

The second-hand market is growing rapidly. While fashion is one of the most developed categories within resale, it is still early days and it is expected to remain one of the fastest-growing resale categories in the years to come.

”By investing in Plick, we’re supporting the founders behind one of the key challengers in the resale marketplace for preloved fashion among younger consumers in Sweden. The service fits well with Schibsted’s strategy to offer people transactional marketplaces that make it easier to buy and sell second-hand goods. It also complements our purpose of contributing to a sustainable world by giving people opportunities and helping them make smarter choices. In addition, they are active in Schibsted’s largest Nordic market, Sweden, so this is really a great match” says Printzell Halvorsen.

Plick is a highly social and inspiring marketplace for preloved fashion that already has developed strong traction amongst the youngest users in Sweden. With more than 500 000 users, primarily young females, Plick has taken an active role in the circular economy by changing the behaviour of young people, from fast fashion to more sustainable fashion choices.

Plick is an early-stage investment for Schibsted and will operate as a standalone company that Schibsted will support.

The founders are very excited to have an attractive investor like Schibsted onboard as the majority owner. Plick has an ambitious plan for growth in Sweden, and with Schibsted’s help they are looking forward to developing the preloved fashion category even further:

“The fact that Schibsted has demonstrated such faith in us, gives us great confidence in pursuing the exciting journey we have embarked upon. They possess competence that we can tap into, and enable us to scale our business in the Swedish market”, says Jimmy Heibert, CEO and founder of Plick.

About Plick

Plick has been around since 2013 and is a highly social and inspiring marketplace for buying and selling second-hand fashion in Sweden. With over 500,000 users, primarily younger consumers, Plick’s mission is to change the behaviour of young people. In the Plick app, you can buy, sell, and be inspired by millions of trendy second-hand garments. Plick is the sustainable alternative to fast fashion for the young generation.

For questions, please contact:

Kristine Eia Kirkholm, Head of Communications Nordic Marketplaces
kristine.eia.kirkholm@schibsted.com / +93 24 7875