INMA Awards 2015 competition garners 578 entries from 190 companies in 38 countries. First-place recipients will be announced May 12 at the INMA World Congress in New York.
About INMA
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The INMA community consists of more than 7,000 executives at 600+ media companies in 80+ countries. Headquartered in Dallas, INMA has offices in Antwerp, New Delhi, San Salvador, and São Paulo. Click here for complete INMA Awards information.
Here are the INMA finalists from Schibsted:
Category 1: Best Brand Awareness Campaign Across Platform
VG, Oslo, Norway:
“The Magnus-Sweater: A Tribute to Chess World Champion, Magnus Carlsen”
Category 3: Best Use of an Event to Build News Brand
Aftenposten, Oslo, Norway:
Category 4: Best New Print Product
Aftenposten, Oslo, Norway:
“Aftenposten History: Market Leader from the First Issue”
Category 5: Best New Mobile App or Website
VG, Oslo, Norway:
“The Magnus-Sweater: A Tribute to Chess World Champion, Magnus Carlsen”
Category 6: Best New Mobile Service
Omni, Stockholm, Sweden:
Category 7: Best Launch of a Brand or Product to Create a New Audience Segment
VG, Oslo, Norway:
“VG: Linear TV Channel Launch”
Lajkat.se, Stockholm, Sweden:
Category 9: Best Idea to Grow Digital Audience or Engagement
VG, Oslo, Norway:
“The Magnus-Sweater: A Tribute to Chess World Champion, Magnus Carlsen”
Category 10: Best Use of Social Media
VG, Oslo, Norway:
“The Magnus-Sweater: A Tribute to Chess World Champion, Magnus Carlsen”
Category 11: Best Idea to Grow Subscription Sales
Aftonbladet, Stockholm, Sweden:
“Aftonbladet Plus: Historic Campaign for a Leading Freemium Service”
Category 12: Best Idea to Grow Single-Copy Sales
VG, Oslo, Norway:
Category 13: Best Idea to Grow Advertising Sales or Retain Advertising Clients
VG, Oslo, Norway: