Published 2018-05-09

Schibsted users saved the environment 1.2 million tons of plastic in 2017

Today Schibsted Media Group launched the Second Hand Effect, an annual international report on the environmental benefits of second-hand trading

In this report we show how our marketplaces facilitate and simplify reuse, and how individuals can contribute to a greener lifestyle. “I am very proud to see the effect we are achieving together with our customers,” says CEO Rolv Erik Ryssdal.

Production of 1.2 million tons of plastic potentially avoided in 2017

Calculations show the effect of reuse, converted into potential savings in plastics, aluminium, steel and greenhouse gas emissions.

The production of 1.2 million tons of plastic was potentially avoided in 2017. This is  equivalent to 169 billion plastic carrier bags. As a result of private trading, the following have potentially been avoided: 21.5 million tons of greenhouse gas emissions, the production of 7.8 million tons of steel and 0.7 million tons of aluminium. The amount of greenhouse gas emission savings equate to a 43-year traffic standstill in Oslo.

Contributing to a Circular Economy

“Through the Second Hand Effect we want to show the combined environmental effect all our users make by buying and selling second-hand, and to visualise our contribution to the circular economy worldwide,” says Britt Nilsen, Group Compliance Officer in Schibsted.

Since 2015, Schibsted has measured the effect of reuse on the environment. This year, measurements were taken of 10 Schibsted marketplaces around the world and the report includes plastics, steel and aluminium in addition to CO2.

“We have high ambitions when it comes to sustainability and corporate social responsibility. This is vital if we are to reach our informed and eco-conscious users. Our Second Hand Effect project demonstrates our commitment as a participant of the UN Global Compact, and shows how we contribute towards reducing the amount of waste by 2030 by encouraging people to recycle and reuse,” says Ryssdal.

Ten of Schibsted’s 22 international marketplaces participated:

• Finn in Norway
• Blocket in Sweden
• Leboncoin in France
• Subito in Italy
• Jófogás in Hungary
• OLX in Brazil
• Avito in Morocco
• Segundamano in Mexico
• Vibbo in Spain
• Tori in Finland

Read more about the campaign at

About the calculation

The calculation was carried out by IVL Swedish Environmental Research Institute, which analyzed the items sold on the websites by volume and by their respective environmental impacts. The calculation is based on the assumption that each second-hand transaction would result in a similar, new item not being produced and transported.

About IVL Swedish Environmental Research Institute

IVL Swedish Environmental Research Institute is an independent, non-profit environmental research institute owned by a foundation established by the Swedish state and industry. Since 1966 the institute has been developing new solutions to environmental problems at both national and international level.

 Contact information:

Britt Nilsen, Group Compliance Officer, Schibsted Media Group / +47 916 86 622

Markus Adolfsson, Head of Consultancy, Ethos International / +46 708547825