On Thursday 15 October Resumé held its tenth gala awards ceremony to honor Sweden’s Best Marketing Managers.
Schibsted Group won the award in the Media of the Year category.
“This award is particularly pleasing to win because the customers themselves get to vote, almost one hundred marketing managers have their say, and we emerged as the winner. Naturally we’re both proud and happy. In fact we’re delighted,” said Joakim Flodin, Sales Director in Aftonbladet.
Awards were presented in several categories. The winner in each category has strengthened its brand most in relation to the brand’s starting point.
“I think we won the Media of the Year Award on several grounds. For a long time now we’ve worked on our work processes, on how we should start with insights and really try to gain an in-depth understanding of our customers’ challenges in order to become a better business partner for them,” said Flodin, and added:
“We’ve also put a lot of effort into developing our competencies, and have invested considerable time and resources in training to make us better qualified to serve as advisers to our customers. And last but not least, it’s great to see how our customers appreciate the way we act as a group yet draw on the qualities that make each company unique.”
The award citation reads:
“With the customer’s best interests at heart, their positive and proactive approach has contributed towards the success of many marketing managers. The ability to keep pace with rapid technological developments and still retain strong commitment has proven to be a winning concept for Schibsted.”
How is the survey conducted?
In cooperation with the market research company Xtreme, Resumé measured the development of one hundred or so brands between autumn 2014 and autumn 2015. Xtreme measures customers’ preferences among these brands, but it also takes into account whether they are conceivable choices and how differentiated customers perceive the brands based on a set of brand attributes. The winner in each category has strengthened its brand most in relation to the brand’s starting point.