Published 2014-05-06

Schibsted’s Annual Editorial Report 2013

The focus of this year’s report is how the journalism produced by Schibsted’s media houses can be used to empower people in their daily life.

Schibsted Media Group’s Annual Editorial Report 2013 is ready. The annual editoral report was established two years ago, to highlight the journalistic status of our media houses, with special attention on the standard of ethics, journalistic methods, sources and editorial innovation. The aim of the annual editorial report is to contribute to increased transparency in Schibsted Media Group’s editorial activities.

“We firmly believe that increased transparency in journalism and journalistic methods will strengthen both the credibility and the public trust in media. Schibsted’s annual editorial report is a positive step in that direction,” CEO Rolv Erik Ryssdal says.

The fundamental framework of the 2013 report includes newspaper circulation, readership and online users. It also includes reports on topics such as editorial responsibility, place of issue and publishing frequency. The report from each media house also includes a letter from the editor-in-chief regarding a topic of special interest.

Status for 2013

In retrospect, 2013 was a year of significant changes in Schibsted’s media houses: payment and subscription models were introduced to readers of our regional newspapers; SPID was implemented as a payment system.

All regional morning newspapers are constantly being redesigned, and all local newspapers are now introducing Schibsted’s digital publishing platforms for web and ePaper services.

“Throughout 2013 Schibsted’s media houses registered tremendous growth in users reading the newspaper on mobile devices. Our media houses are constantly developing new applications for smartphones and tablet. Hence, we also see a clear change in publishing strategies. We are now applying a “digital first” strategy for news, with more resources and formats allocated for direct live reporting,” says Bernt Olufsen, Editor in Schibsted Media Group.

“Our media houses keep collecting lots of press awards, both on national as well as international levels. You can read about them in the annual editorial report. However, it also deals with editorial wrongdoings, mistakes and new challenges,” emphasizes Olufsen.

The importance of publishing an annual editorial report is firmly supported by Schibsted Media Group’s Board of Directors.

Editors Forum

The editors of Schibsted’s media houses meet twice a year in the Schibsted Editors Forum, discussing common challenges and possible solutions. The aim is to constantly increase the quality and standards of journalism within the Group. Schibsted Editors Forum also follows closely the developments of the digital media industry, discussing the need for special ethical guidelines in this field.


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