”Schibsted has always been a forward-looking company with a spirit to keep evolving and to make a difference in people’s lives. Now it’s time to change the way we look; to get a modern look for a modern company,” says CEO Kristin Skogen Lund.
The most important changes include:
- New Logotype. Our new logotype is a wordmark – the full Schibsted name – to make it easier to recognize the company. We have left out ”Media Group” to embrace all of our business areas.
- New Symbol. The capital ”S” in the logotype has also become a symbol.
- New Color palette. New colors that enable Schibsted to both be discreet and /or conspicuous.
- New Brand pattern. The pattern in the logotype’s “S” is a graphical brand element in itself.
Becoming a more visible, unifying family brand
The new profile also supports a new brand strategy that defines Schibsted’s role with regards to all product brands and in the market: Schibsted is moving from being a hidden brand to being a more visible, unifying family brand. It will also give Schibsted a coherent look throughout digital platforms and in our main offices in Oslo and Stockholm. It will also support a common Schibsted login.
”My vision is that Schibsted will be a supporting foundation for all our brands. I hope our new visual identity and brand strategy will aid us in our efforts to foster collaboration and common development, as well as helping us come across as an attractive employer for both existing and future employees,” explains Kristin Skogen Lund.
”It’s great to have our new visual identity in place. It’s been a long and thorough process that has resulted in an identity that reflects what Schibsted is and stands for today,” says project manager Ann Axelsson.
Schibsted has worked with brand and design agency Bold in Stockholm to develop the identity. “Once we got to know Schibsted, it became obvious that the company is its parts – the different product brands – and that working together will create even more value. That’s how we came up with The unifying force concept,” says Oskar Lübeck, founder and Chief Creative Officer at Bold.
The unifying force is expressed in the design and symbolized by the pattern in the logotype’s “S”. The dots or pixels create a confluence, underlining that cooperation is one of Schibsted’s greatest opportunities.