Please see enclosed press release from Aftonbladet regarding circulation and advertising figures.
Oslo, 20 May 1998
P R E SS R E L E A S A F T O N B L A D E T
The recently published circulation figures from Aftonbladet and Expressen shows an `ALL TIME HIGH` when it comes to the circulation gap between the two newspapers.
Circulation figures for Aftonbladet in April, published by Tidningsstatistik AB (TS)
Weekdays 399 400 copies (- 900)
Expressen has withdrawn from the Tidningsstatistik AB publishing of circulation figures and released their own figures on 16 May:
Weekdays 315 600 copies (- 20 300)
According to these figures the circulation gap between Aftonbladet and Expressen is at its highest level since Aftonbladet regained its position as Swedens largest paper in September 1996. The gap:
Weekdays + 83 800 copies in Aftonbladet`s favour
Aftonbladet had its highest advertising revenues ever in April (SEK 31,5 MILL), an increase off 26% compared with April 1997 (SEK 25 MILL). Aftonbladet has increased its advertising revenues by 20% year to date. According to MedieTema 6/98 the advertising market grew by 10% the first quarter of 1998 compared with the same period in 1997