Ad cooperation between Aftonbladet, SvD and Metro

SCH , Published 02/12/2002 09:54:21

Today “Stockholm Triple” is launched, a new advertising package for retailers that would like to reach the Stockholm area.
“Stockholm Triple” constitutes of the Stockholm circulation of Aftonbladet, Metro and Svenska Dagbladet. The package reaches 877 000 readers and is thereby the ad product with the highest reach; 64% of the adult population.
Through “Stockholm Triple” the capital’s retailers will have an alternative to competing newspapers, TV and direct marketing.
“Stockholm Triple” has a separate sales organization which is located at Svenska Dagbladet’s premises.
For more information please visit
Oslo, December 2nd, 2002
Elisabeth Blom Tindlund
Investor Relations Officer

Schibsted ASA