Aftonbladet has decided to increase the cover price of the Monday to Saturday editions from SEK 11.00 to SEK 12.00 with effect as of today, 16 May 2011.
The price increase will have a positive 12 months effect on the EBITDA of approximately SEK 60-70 million, based on an unchanged circulation decline rate.
Contact person:
Trond Berger, CFO. Tel: +47 916 86 695
Oslo, 16 May 2011
SCHIBSTED ASA
Jo Christian Steigedal
VP Investor Relations
This information is subject of the disclosure requirements acc. to §5-12 vphl (Norwegian Securities Trading Act)