Price increase and circulation decline for Aftonbladet

Schibsted ASA (SCH) , Published 25/06/2007 08:45:26

Aftonbladet increases the cover price of its paper edition from SEK 9,- to SEK 10,- for the weekdays Monday to Saturday.  The price increase will be valid from today, Monday the 25th of June. Given the level of circulation in Q2 2007, the price increase will contribute with approximately SEK 80 million yearly to the pre-tax profit of Aftonbladet.
The decline in circulation for Aftonbladet is approx. 31,000 copies per publication day in Q2. The development for Aftonbladet in Q2 is otherwise in line with earlier observed trends; strong development for Blocket and Hitta, somewhat weaker development for Aftonbladet Nya Medier and continued high expenditure in relation to new initiatives (Punkt SE and TV7). Punkt SE has a strong growth in readership and has now 492,000 readers.
Contact person:
Managing director of Aftonbladet, Carl Gyllfors tel.: +46 706 762 107
Oslo, 25 June 2007