Mandatory notification of trade , Published 15/04/2016 16:39:33

Schibsted Media Group has granted shares to key employees under two different long-term incentive programs.

Schibsted Media Group has granted 14,390 B-shares as a restricted share award to members of Schibsted Executive Team under the long-term incentive program Schibsted Executive Plan 2016 (SEP 2016).

In SEP 2016, each member of group management is granted a restricted share award based on a fixed percent of the participant’s base salary. The restricted share award vests at a rate of 1/3 over a five-year period, starting on the date of the grant. The second tranche (1/3) will vest 31 December 2018 and the third and last tranche (1/3) will vest 31 December 2020.

Under the long-term incentive program LTI-1 2013-2015, Schibsted Media Group has granted key employees 41,562 B-shares. This is the final transfer of shares in this program.

An additional share allotment of 1,280 B-shares in a previous share based program is included in the total transfer.

Please find attached overview of the number of shares granted to primary insiders, including their total holding of shares after the two transfers.

The transfer of the shares, including adjustments, is done in the coming days, and implies that Schibsted ASA transfers 57,232 treasury B-shares. After this, Schibsted ASA holds 293,011 treasury A-shares and 411,993 treasury B-shares.

Oslo, 15 April 2016

Anders Christian Rønning

This information is subject to the disclosure requirements pursuant to section 5-12 of the Norwegian Securities Trading Act.