Aftonbladet to discontinue its Stockholm afternoon edition.

Schibsted (SCH) , Published 07/04/1998 00:00:00

Aftonbladet has decided to stop publishing its special Stockholm editions. The afternoon editions which has been published since February 1997 will be discontinued at the latest by this summer.

After a year with the afternnon edition the conclusion is that the costs are too high compared to the limited increase in circulation. The annual cost of this special edition is approximately SEK 30-35 million.

– The afternoon edition has proved to be a mistake, says editor-in-chief Anders Gerdin. Aftonbladet`s strategy to compete through speed will instead be to continue to develop the very successful Internet initiative.