Liv Eckhoff is Director of Ad Products at Schibsted. Her team consists of engaged professionals with a diverse range of backgrounds and strengths. They use their combined creativity and technical finesse to create ad products attractive enough to finance and maintain good, independent journalism for the future.
– When we talk about ad products, it’s easy to forget the larger picture. Nevertheless, the solutions that emerge from our team make a huge difference on several levels, says Liv Eckhoff.
The Ad Products team have recently been developing a platform for self service called Admarket, as an answer to the self service ad solutions provided by giants like Facebook and Google. Admarket makes it possible to buy advertisement space across Schibsted’s platforms and media, such as Aftonbladet, VG, Finn.no and Blocket without having to speak to a salesperson.
– We’re not here to compete with players like Facebook or Google on an international level, but here in the Nordics we are more than keen on being a safe and user friendly alternative for the thousands of small and medium businesses who are dependent on great advertising space. At Schibsted, we provide a safe context for advertisers and through our work with Admarket we make that context more accessible for all businesses.
Solutions that create impact
Schibsted’s ad space delivers millions of views across the Nordics every day, and through solutions like Admarket, the UX and product specialists in Liv’s team are making a true impact. Not just for advertisers, but for society:
– We’re motivated by the idea of challenging the titans of the industry, not only because we love creating great products and great user experiences, but because how we finance our media outlets matters. When we develop solutions that move money from international companies to Schibsted, we often move money from noneditorial media to Norwegian and Swedish news outlets and critical journalism with a strong editorial presence. We all want a society built on trust and transparency, and it is truly fulfilling to know that we as a team can contribute to that, says Liv Eckhoff.
