Schibsted launches a new identity

New logotype, symbol, color palette and brand pattern

”Schibsted has always been a forward-looking company with a spirit to keep evolving and to make a difference in people’s lives. Now it’s time to change the way we look; to get a modern look for a modern company,” says CEO Kristin Skogen Lund.


The most important changes include:

  • New Logotype. Our new logotype is a wordmark – the full Schibsted name – to make it easier to recognize the company. We have left out ”Media Group” to embrace all of our business areas.
  • New Symbol. The capital ”S” in the logotype has also become a symbol.
  • New Color palette. New colors that enable Schibsted to both be discreet and /or conspicuous
  • New Brand pattern. The pattern in the logotype’s “S” is a graphical brand element in itself.

Becoming a more visible, unifying family brand

The new profile also supports a new brand strategy that defines Schibsted’s role with regards to all product brands and in the market: Schibsted is moving from being a hidden brand to being a more visible, unifying family brand. It will also give Schibsted a coherent look throughout digital platforms and in our main offices in Oslo and Stockholm. It will also support a common Schibsted login.

”My vision is that Schibsted will be a supporting foundation for all our brands. I hope our new visual identity and brand strategy will aid us in our efforts to foster collaboration and common development, as well as helping us come across as an attractive employer for both existing and future employees,” explains Kristin Skogen Lund.