The awards were presented during the Power of Journalism event, held at Nalen in Stockholm. Colleagues from across Schibsted and some external guests attended the daytime conference, which featured external speakers and internal case presentations. The conference was followed by an awards celebration where the tribute to journalism continued.
For the first time, the new Schibsted family memebers TV4 and MTV, also participated. This meant the jury had an even more substantial task in selecting winners from a total of 29 nominees across the three categories: “Best Innovative Entry,” “Best Storytelling,” and “Best Scoop.” Three finalists in each category were announced during the day.
At the conference, journalist and AI expert Nikita Roy spoke about the major paradigm shift that AI represents for journalism. She emphasized the importance of media companies daring to rethink from the ground up and learning from tech companies when it comes to understanding user behavior and needs. She posed the following question:
“What would you build if you knew nothing about newsrooms – only that people need trusted, verified information?”
Following Nikita’s presentation, VG’s Editor-in-Chief Gard Steiro joined the stage. He largely agreed with her perspective, but concluded by saying that if anyone can succeed in taking the next step in the industry, it is us at Schibsted.
We also highlighted the importance of being present in the world as it unfolds – especially in times of conflict. Being there with our own journalists on the ground matters.
Throughout the day, our media houses shared inspiring and insightful case presentations – showcasing the creativity, courage and innovation that drive our journalism forward.
Here are all the finalists and winners of the Power of Journalism Award, along with the jury’s statements:
Best Innovation
Finalists
- Hej Aftonbladet – Aftonbladet: Changing media consumption habits led Aftonbladet to develop an AI solution that allows audiences to chat with the entire Aftonbladet editorial archive. By giving readers new entry points to facts, knowledge and storytelling, Aftonbladet stimulates audience curiosity and strengthens the bond between readers and the media house.
- Since Your Last Visit – VG: By understanding the challenges audiences face in a chaotic media landscape, VG has created new conditions for journalism to reach more people. Since Your Last Visit is a personalised service that updates users on what has happened since they last visited the site. The service brings readers aboard the VG ship and helps them navigate the sea of information together.
- LØP: Technology Elevates Local Running Joy – Stavanger Aftenblad: Through creativity and technology, Stavanger Aftenblad has developed a new way to attract readers. By tapping into the strong local interest in running, the newspaper has combined journalism and technology to build a local community. Drawing on diverse expertise, the media house has created a steadily growing community.
Winner
Hej Aftonbladet
The winner has demonstrated that journalism must always go hand in hand with its readers. This year’s innovation breaks new ground, sparks readers’ curiosity and delivers significant value to both readers and the media house through new technology — without losing sight of journalism.
Titti Jersler, Angelica Öhagen, Vasilios Hatciliamis, Martin Schori, Rudolf Hersén, Ulrika Andersson, Daniel Kozlowski, Pernilla Lissmyr
Best Storytelling
Finalists
- Byrået – VG: VG’s articles about the master fraudster, his crimes, and his victims form a story that continues to unfold chapter by chapter. With tight storytelling, smart visual solutions, and numerous cliffhangers, Verdens Gang presents a narrative filled with remarkable twists and details that both provoke and engage readers.
- Fanget på fjellet – Bergens Tidende: The story of two people stranded during a mountain hike is presented by Bergens Tidende with strong emotion and vivid presence. The podcast allows them to recount the fine line between life and death. Through disciplined dramaturgy and a factual tone, the story becomes both gripping and deeply moving.
- Annika Wanted to Die – Aftonbladet: When Aftonbladet tells the story of Annika, who chose to end her life, time seems to stand still for the reader as well. The journalists draw on the full journalistic toolbox in a subtle and restrained way: powerful images, beautifully written text and respectful presentation. They paint a warm and human portrait of Annika and place her story in a broader context that is both touching and poetic.
Winner
Annika Wanted to Die – Aftonbladet
Using the full journalistic palette, the winner has created a story that is difficult to put down. With poetic language, strong journalistic craftsmanship and humility towards the subject, the winner has produced a story that endures.
Alexander Bönke, Magnus Wennman
Best Scoop
Finalists
- Bad Practice – VG: In a major investigation, VG reveals how many doctors who have been banned from practising are still working in Norway. Together with 90 journalists from 49 countries, VG documents serious flaws in the European system designed to prevent doctors who have lost their licences from continuing to practise. The investigation shows both how doctors systematically exploit the system and how this affects individual patients.
- Silence Every Witness – TV4: Can a major Swedish trial really be sabotaged through threats, violence and the murder of witnesses without consequences? The major trial against Lundin Oil was subjected to pressure, and TV4 began uncovering abuses that prosecutors had failed to prove. In a report of international calibre, the journalists bravely venture into unknown territory, exposing connections that are deeply troubling for the Swedish rule of law.
- Musk Messages – E24: Text messages between Elon Musk and the CEO of Norway’s Oil Fund reveal an unexpectedly close relationship and a low threshold for shameless pressure. With originality and editorial persistence, E24 exposes hidden power structures that raise questions about the integrity of the Oil Fund. The scoop shows that a major revelation can be contained in a small text message.
Winner
Silence Every Witness – TV4
The winner has delivered a courageous scoop in a highly dramatic landscape. Through impressive source work, attention to detail and bravery, the winner goes further than the rest.
Carolina Jemsby, Anna Roxvall, Lovisa Thuresson, Gerda Nilsson-Tysklind
