Published 2015-11-10

Exciting trends in the new Schibsted Future Report

The new Schibsted Future Report 2016 is here. The report presents interesting trends, important facts and deep insights into user behavior, business and technology.

See the new Future Report

Read the full report here (pdf)

The 2016 edition of Schibsted Future Report has a packed agenda, of which some key take-aways are:

  • Looking for a human algorithm – the importance of variety in digital flows.
  • Content provider or platform player – that’s the big question for media groups.
  • Digital payment is where innovation is truly happening – and cash will disappear.

The report also dives into the universe of messaging, the disruption of television, data as the fundament for user relations and ecosystems – and five important trends for advertisers. It contains reflections on how humanity will be key for successful companies in the future, or how disruptive start-ups will drive more sustainable business.

“Schibsted is a driving force in the digital transformation and we want to be open, curious and share our ideas. That’s how we can also learn from others. I am truly proud of the success of The Future Report and all the great people from our Group who have provided the content,” says Rolv Erik Ryssdal CEO Schibsted Media Group.

New this year is a unique survey on user behavior that shows how digital payment is exploding. The survey was conducted in the Swedish market and shows that 40 percent of the participants have made payments using their mobile and 26 percent believe that cash will be gone in only ten years.

“This is one way for us to share some of the most important insights and trends that we see, both within our Group and with the world around us. I’m really happy that so many engage in our content. We live in times of change and I believe it is important to both listen to and share ideas to be truly innovative,” says Lena K Samuelsson, EVP Communications and CSR and editor-in-chief of Schibsted Future Report.

The report is published digitally on and in a limited print edition. Follow the discussion on social media: #futurereport16

For further questions or pictures:

  • Anders Rikter, Director of Communications + 47 92084996
  • Ann Axelsson, Project Manager + 46 706356513