SCM Spain’s real estate portal Fotocasa.es has launched the latest in intelligent watches or smartwatch handheld mobile applications. Anyone who has downloaded Fotocasa’s 4.9 Android version and have an Android Wear smartwatch can now receive real estate property alert notifications directly to their watches.
“We are the very first in Europe to launch this kind of product and possibly the first among Schibsted Classified Media’s (SCM) classifieds sites worldwide,” says Pedro Thormodsen, General Manager of Fotocasa.
Users can interact with their devices’ watch alerts in a variety of ways, thanks to the synchronization of Fotocasa’s mobile application with intelligent watches. Thus, when a notification and a brief summary of new properties for sale or rent is received, the user can consult the alerts on their watches through a vertical search.
The user only has to swipe the screen, horizontally from right to left, to read the information in the ad. A contact alert can then be sent directly to the advertiser if the Android mobile application has previously saved the user’s contact details.
“Smartwatches are one of the main priorities right now for major technological companies, representing a constant innovation challenge. SCM Spain wants to stay aligned with these trends. The challenge is to have a strong presence in all types of devices”, says Marta Brazo, Product Manager.
In addition, Fotocasa’s smartwatch application allows the users to call the advertiser directly from their mobile, add the ad to the favourites list, automatically locate the real estate property and also get directions through Google Maps.
See a demonstration of Fotocasa on a smartwatch: